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Fare Tips for Seniors
October 2007
Alt Car Expo
Poetry in Motion
Interactive Web Chat
Latino Film Festival
Go Metro
2007 Rideshare Week
Metro Gold LineEastside Extension
Wicked
Route Promotions
Crenshaw-Prairie Transit Corridor Meetings
In the Public Eye
Table of Contents
October 2007
campaigns
Go Metro 1Ridership TV Promotion 12007 Rideshare Week 1
metro.net/mobile2
Metro Gold Line Eastside Extension 2Safety 2
current promotions
Board Chair Web Chat 3Fare Tips for Seniors 3Crenshaw-Prairie Transit Corridor Meetings 3
customer signage
Various Projects 4
customer programs and services
Recap 5
metro art
Neighborhood Art 6Poetry in Motion 6
cross promotions and events
Recap
7
customer information
12-Minute Map 9Bike Map 9Connections 9Destinations 9Rider’s Guide 9System Map 9
web
Web Stats 10
metro updates
Metro Briefs 11Metro Monthly 11
media relations
Press Releases 12
regional communications
Recap 13
programsgovernment relations
Recap 14
sector activity
Recap 15
commute services
Sales Figures 16
coming soon
Overview for November 2007 17
campaignscampaigns
campaigns
October2007
Objective
TopromoteMetro’sbusandrailservicewithseveralnewtestimonialTVspotsfeaturingcustomersexplainingwhytheyGoMetro
Ridership TV Promotion
Objective
Tobuildawarenessof2007RideshareWeekandencourageridership
2007 Rideshare WeekGo Metro
Objective
ToencouragethepublictoGoMetro
Simply soak the car in water for an hour or moreCover it with 1/4” of soilKeep warm and moist until the seeds germinate
Thank you or sharing the ride and doingyour part to keep Caliornia green.
-___i
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123
Your Rideshare Car is handmade romnatural, biodegradable fbers and embeddedwith seeds. When planted, it will growbeautiul Caliornia Poppies.
.
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rideshare week 2007
presents
with huell howser
i i.
metro.net
This just in from Oz: Metro customers save 20%every Tuesday on tickets to LA’s musical blockbuster,. So
?
y on down to the Pantages Theater (exitHollywood/Vine Station) to save a bundle. Go Metro.
When tra
;
c gets,Go Metro.
0 7 - 4 3 8 4 m l
© 2 0 0 7 l a c m t a
with huell hwe
Dear Rideshare Friend,The nice folksat Metro andthese fine Rideshare Sponsorshave goteverythingready,fromposterstopledgecardsandmoretohelpyourun an amazing Rideshare Week campaign.Rideshare Week isOctober 1-5, andwhen your employeespledgeto share the ride they couldwin one ofdozensofvaluable prizes.Even you can win a great prize ifyou promote Rideshare Week andreport your success. We’re also looking for some great ridesharestoriesfor my “Visiting” programasseen on KCET, so pleaseencourage your employeesto write me at
metro.net/rideshareweek
abouttheir“TalesFromtheFastLane”.Whoknows…theyjustmightbecome Rideshare Stars!Thankyouforallyoudotohelpcuttra
;
candimproveourairquality.I’llbe seein’ you in the Fast Lane.HuellHowser
TalesFromtheFast Lane
p.s.
For more information just callMetro Commute Servicesat 213.922.2811.
metro.net
rideshare week 2007
presents
with huell howser
When tra
;
c gets,Go Metro.
There’s no need to sit in trafc on your way tothe Pantages Theatre
(
or dozens o LA’s hottestattractions, come to think o it
).
Just Go Metro.Plan the trip that’s best or you at
metro.net.
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