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Ridership TV Promotion
September 2007
Metro Rapid 720
Poetry in Motion
Metro Rapid Express 920
TAP
Go Metro
Safety
Metro Gold LineEastside Extension
Understanding Cyclists
In the Public Eye
Table of Contents
September 2007
campaigns
Ridership TV Promotion 1Metro Rapid 720 1Metro Rapid 704 1TAP 1Metro Gold Line Eastside Extension 2Go Metro 2Safety 3
current promotions
Understanding Cyclists 3
customer signage
Various Projects 4
customer programs and services
Recap 5
metro art
Poetry in Motion 6
cross promotions and events
Recap
7
customer information
12-Minute Map 9Bike Map 9Connections 9Destinations 9Rider’s Guide 9System Map 9
web
Web Stats 10
metro updates
Metro Briefs 10Metro Monthly 10
media relations
Press Releases 11
regional communications
Recap 12
programsgovernment relations
Recap 14
sector activity
Recap 15
commute services
Sales Figures 16
coming soon
Overview for October 2007 17
campaignscampaigns
campaigns
September 2007
Objective
To increase ridership on Metro Rapid 720and Metro Rapid Express 920 by promotingtheir convenience and quick service
Metro Rapid 720 and Metro Rapid Express 920
Objective
To expand test groups using Metro’s new TransitAccess Pass system
TAPRidership TV Promotion
Objective
To promote Metro’s bus and rail service with severalnew testimonial TV spots featuring customersexplaining why they Go Metro
O c e a n
/
C o l o r a d o 4 t h 1 4 t h 2 6 t h B u n d y B a r r i n g t o n V A H o s p i t a l W e s t w o o d B e v e r l y G l e n S a n t a M o n i c a B e v e r l y R o b e r t s o n L a C i e n e g a F a i r f a x L a B r e a C r e n s h a w W e s t e r n N o r m a n d i e W i l s h i r e
/
V e r m o n t A l v a r a d o W i t m e r G r a n d B r o a d w a y L A
/
M a i n S o t o L o r e n a I n d i a n a H e r b e r t A r i z o n a A t l a n t i c H o e f n e r
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5TH/6THWILSHIREWHITTIER
SANTA MONICABEVERLY HILLSWILSHIRE CENTERDOWNTOWN LACOMMERCE
M e t r o R e d L i n e M e t r o P u r p l e L i n e M e t r o R e d L i n e M e t r o P u r p l e L i n e M e t r o P u r p l e L i n e M e t r o P u r p l e L i n e
metro.net
720
SantaMonicaCommerce
920
MetroRapid 720stop
Parada de MetroRapid720
MetroRapid 720and Rapid Express920stop
Parada de MetroRapid720 yRapidExpress 920
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SantaMonicaWilshire
/
Vermont
Tapyour cardon thebusfare boxor railstation validator.
Howit works
A “beep” andamessage indicateyour cardisvalid.
bus
BusFareBox
Using YourTAP Card
rail
RailStationValidator
Enjoy your ride!
TAP
isvalidon allMetro busandrailservice andiseasy to use.
metro.net
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m r © 2 0 0 7 l a c m t a
O
=
er limitedtothe first 2,000Octoberregular MetroMonthlypasscustomers.
Join the
TAP
Test Group andget $5 o
=
your next two regularMetro Monthly passes!
Details at the sales counter.
AddpassorvaluetoTAP
NotValid
GO
Metro MonthlyExpires 08/31/07
bus
BusFareBox
rail
RailStationValidator
Tapyour cardon thebusfare boxor railstation validator.
An Easier WayTo Pay Your Fare
Whereismy
TAP
cardaccepted?
Allbusandrailservice operatedbyMetrocurrentlyaccepts
TAP
asfare payment. Over thenext twoyears, most municipallineswillaccept
TAP
aswell.
TAP
iscurrentlylimitedtomonthlypasses. Soon,
TAP
willstore different typesof passesandvaluestomake traveleasyfor allridersthroughout the greater LosAngelesarea.
HowdoI addanother monthlypasstomy
TAP
card?
When it’stime tobuya passfor the followingmonth, simplypayasusualandthe passwillbeautomaticallyaddedtoyour card. There isnoneedfor a new cardeachmonthbecause yourpassinformation isloadedontoyour existing
TAP
card.
DoI needtotapeverytimeI changeraillines?
Yes. When transferring from one railline toanother, youare requiredtotap before boardingthe next railline.
What ifI don’t tapmycardonthe
TAP
target?
Anytime youride, youmust tap your card.Remember, a monthlypassloadedon your
TAP
cardgivesyouunlimitedrides, just like yourpaper passdid. Sotap it everytime. Fareinspectorswillhave cardreaders, soyoumaybe citedfor fare evasion ifyoufailtotap.
HowshouldI carefor my
TAP
card?
Treat it like a credit or debit card. Donot bend,puncture, washor leave the cardin the sun.
Howlongwillmy
TAP
cardlast?
The TAP carditselfisdesignedtolast about 3years; eventually, you’llneeda replacement card.For now, youcan onlyaddmonthlypassestoyourcard. In the future, you’llbe able toaddadditionalpassproducts.
What ifI losemy
TAP
card?
Don’t worry. Because your TAP cardisregistered,you’re protected. Just contact the TAP office at1.866.
TAPTOGO
assoon aspossible. We’llverifyyour passinformation andaccount balance,replace your cardandrestore the balance for anominalfee.
CanI allowotherstousemy
TAP
?
No. Onlyyouare authorizedtouse the TAP cardassignedtoyou.
HowdoI use
TAP
totransfer fromMetrotoother municipallines?
After using your
TAP
cardtoboarda Metrobusline, paythe busoperator the cashfee fora Metro-to-Munitransfer, anduse the papertransfer for localconnecting service.
HowdoI transfer froma municipallinetoMetro?
Simplytap when youboard. Your
TAP
cardisvalidon anybusor train operatedbyMetro.
For more information about
TAP
,call1.866.
TAPTOGO
(1.866.827.8646).
Here’showit works
Enjoy your ride!
Frequently AskedQuestionsTAP ishere!
Here’swhy
TAP
isa better way to ride:
It’sSmart
Your
TAP
cardactuallyremembersyourmonthlypassinformation.
It’sSimple
With
TAP
, allyoudoistap the fare boxandgo.
It’sSecure
Your
TAP
cardisregistered, soit can bereplacedifyoulose it.
TAP
currently workson allMetro busandraillines. Andsoon, other carrierswillaccept
TAP
.So you’llneedonly one cardto ride almost anybusor train in LosAngelesCounty.
Soon we’llbe replacing your oldpaperpasswith the newTransit AccessPass:
TAP
! It’sa durable plasticcardyou canuse month after month.A “beep” anda message showyour cardisvalid.
There’s a great new way to pay your fareon buses and trains in LA
valid
invalid
Introducing TAP
231
taptogo.net
Thank you for joining the
TAP
test group.
Remember to bring your
TAP
card backnext month to load your November 2007monthly pass for another $5 savings.You can load your monthly pass on your
TAP
card at three locations:>Metro’s Wilshire Customer Center>Foothill Transit’s El Monte Transit Store>
LADOT
Transit Store
For questionsandcustomer service,call1.866.
TAPTOGO
.Graciaspor ser parte delgrupo de prueba de
TAP
.
Recuerde traer su tarjeta
TAP
el próximomes para agregar el valor de su pase mensualde noviembre del 2007 y poder ahorrar $5.Puede agregar su pase mensual a su tarjeta
TAP
en tres lugares:>Centro para Clientes de Metro de Wilshire>la sucursal de Foothill Transit en El Monte>la sucursal de
LADOT
Para preguntasy servicio alcliente llameal1.866.
TAPTOGO
.
Thank You
Gracias
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