Communication is thus not so much an act or even a process butrather social and cultural ‘togetherness’. Communication can be withoneself, god, and nature and with the people in our environment.Interaction, interchange, transaction, dialogue, sharing, communionand commonness are ideas that crop up in any attempt to define theterm communication.According to Denis McQuail, communication is a process, whichincreases, commonality-but also requires elements of commonalityfor it to occur at all. A common language, for instance, does notnecessarily bring people together. There are other factors too at playsuch as a shared culture and a common interest, which bring about asense of commonality and more significantly, a sense of community.Denis McQuail sees ‘
’ in linear terms as thesending of meaningful messages from one person to another. Thesemessages could be oral or written, visual or olfactory. He also takessuch things as laws, customs, practices, ways of dressing, gestures,buildings, gardens, military parades, and flags to be communication.Thus, ‘
’ can be defined as ‘the interchange of thoughts or ideas’. Again ‘communication’ is viewed as a transmissionof information, consisting of discriminative stimuli, from a source torecipient’. In everyday life, the communication is a system throughwhich the messages are sent, and feedback received. It is therefore,the process of transferring particular information or message from aninformation source to desired, definite or a particular destination.One of the main elements of communication messages is
The effectiveness of communication is limited by the receiver’s rangeof perception. Also, people perceive only what they expect andunderstand. Lastly, communication makes a demand on the recipient,in terms of his emotional preference or rejection. Thus, communicationis not to be confused with information. While information is logical,formal and impersonal, communication is perception.Communication is more than mere transferring or transmission of ideas or thoughts. It is not a static act as some of the earlier definitionssuggest but it is a dynamic process of action and interaction towardsa desired goal, as suggested by later definitions. Communication is,therefore, a
process of sharing or exchange of ideas, information,knowledge, attitude or feeling among two or more personsthrough certain signs and symbols.
What do we find in the above definition? It says that two or more persons areinvolved in the act, the one who gives information (sender) and the one who
Fundamentals of Communication