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Which Crowdsourced Ideas Did Starbucks Bring To Market?

Which Crowdsourced Ideas Did Starbucks Bring To Market?

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Published by: Crowdsourcing.org on Jan 05, 2012
Copyright:Attribution Non-commercial


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By Piers Fawkes on January 5, 2012
Starbucks has been running theMy Starbucks Idea platform for almost three years now. Although we were a little skeptical about the project atfirst, it seems like it clearly engaged their customers and managed tocreate a number of product and service improvements to the coffee (andtea and cakes) retailer. The site now has 100,000 idea submissions and afew of those got considered at the Seattle based headquarters andbrought to market.

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