Contemporary Issues in Travel and Tourism

INTRODUCTION

The travel and tourism industry which is known as the basic for Dubais globalization and growth for boosting and playing a vital role in their economy is expected to face contemporary issues due to internal or external forces.

The purpose of the contemporary issues project in travel and tourism research is to understand the issues and identify them as per the research method that is applied for effective findings reporting to Dubai based tour operator. As a research assistant my aim is to identify and present contemporary issues in travel and tourism that will not only impact on shorter basis but also long-term basis.

The outline of contemporary issues project in travel and tourism research is described below:

SECTION (A) RESEARCH

METHODOLOGY

to

present

the

methodology

details and that is used to complete this research and report findings. 1) PRIMARY SOURCE is the main source of report findings. 2) SECONDARY SOURCE is the other source of report findings. 3) QUANTITATIVE for analyzing in matters of numbers and figures. 4) QUALITATIVE without numbers and figures but data presentation.

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5) METHODOLOGIES JUSTIFICATION for possible methods that can be adopted to present issues findings.

SECTION (B) RESEARCH REPORT will be the contents presented to the Dubai based tour operator. 1) COVER LETTER to brief about the research report and request for presentation meeting. 2) CONTEMPORARY / CURRENT ISSUE description as identified and analyzed. 3) USE OF METHODOLOGY & JUSTIFICATION that is applied to retrieve the contents and reasoning for using it. 4) AIM & OBJECTIVES of the issue to be handled. 5) ACTION PLAN to achieve the objectives defined. 6) AREAS OF INVESTIGATION to be carried for understanding the issues and failure of objectives. 7) RECOMMENDATION for Dubai based tourist operator.

BIBLIOGRAPHY references list used for understanding and preparing research project.

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SECTION (C) RESEARCH

METHODOLOGY

According to the definitions, research methodology is, Research is the application of systematic techniques and methods in pursuit of answers to questions. These questions and answers can be highly specific, or abstract and general, depending on the type of research being undertaken, from basic to applied. The two generally defined types of research methodology are those that use quantitative or qualitative techniques to collect and analyse data 1. The research methodology is effectively applied and used to get the best results while analyzing the contemporary or current issues in travel and tourism industry within the Dubai region. The questions such as what, how, where, and why will be answered for findings of issues either in figures or data information.

1) PRIMARY SOURCE

According to the definitions, primary source is, it is a document or physical object which was written or created during the time under study. These sources were present during an experience or time period and offer an inside view of a particular event 2. The primary sources that are used to gather findings are:
1 2

Conducting interviews with individuals and personnel.

http://www.esrcsocietytoday.ac.uk/ESRCInfoCentre/research/ResearchMethods/ http://www.princeton.edu/~refdesk/primary2.html

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Distributing and collecting questionnaires that is in the form of survey. Conducting observation of tourists and other region issues faced.

2) SECONDARY SOURCE

According to the definitions, secondary source is, it interprets and analyzes primary sources. These sources are one or more steps removed from the event. Secondary sources may have pictures, quotes or graphics of primary sources in them 3. The secondary sources are: Reading articles about global contemporary issues. Reading journals about local contemporary issues. Reading newspapers about tourists updates and information. Making use of internet for terms and report findings.

3) QUANTITATIVE ANALYZING AND EVALUATING

According to the definitions, quantitative method is, is a research method that relies less on interviews, observations, small numbers of

questionnaires, focus groups, subjective reports and case studies but is much more focused on the collection and analysis of numerical data and statistics 4.

3 4

http://www.princeton.edu/~refdesk/primary2.html http://www.paranormality.com/quantitative_method.shtml

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4) QUALITATIVE ANALYZING AND EVALUATING

According to the definitions, qualitative method is, is a research method that relies less on numbers and statistics but more on interviews, observations, and small numbers of questionnaires, focus groups, subjective reports and case studies. The opposite to this type of

research is quantitative research, which tends to be more statistically based and makes much more use of numerical data 5.

5) METHODOLOGIES JUSTIFICATION

The methods that are used are internationally recognized and most of the researches conduct it for their basic researches. These methods will help us obtain and analyze the facts and the various issues that are within the interest of Dubai travel and tourism.

The quantitative method from various sources will help us to provide in figures and percentages numerically and qualitative method for

presenting information without numerical presentation which is explained in statements and issues identified affecting the travel and tourism industry.

http://www.paranormality.com/qualitative_method.shtml

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SECTION (D) RESEARCH

REPORT

1) COVER LETTER May 15, 2008 Tourist Operator, Dubai, United Arab Emirates.

Respected Sir,

I have done research on the contemporary issues that is possible to be faced by the social pros and cons for tourists in targeting Dubai as their destination. In order to help us overcome these issues the report findings are presented for objectives to be achieved for the continuation in the growth of travel and tourism industry.

I will be looking forward for hearing or reading from for your opinion and further changes.

Thank you for your precious time.

Sincerely,

Research Assistant

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2) CONTEMPORARY / CURRENT ISSUE

The areas that are identified as issues are globalization, terrorism and wars and tourism, and Dubai as under developing region which is expensive and not leading region.

The survey questionnaire that is prepared is sampled below: Survey Questionnaire Travel and Tourism Issues Dubai, United Arab Emirates

Please fill the below questionnaire to help us identify the pros and cons in contemporary and current issues in travel and tourism with little focus in the UAE: Name *Age *Gender E-mail *It is required to fill to help us prepare the contents and statistical data for survey questionnaire and name or e-mail is optional and can be left blank.

Questionnaire

Strongly Agre Neutral e

Disagre e

Strongly Disagree

Statements Agree The globalization is an

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issue. The terrorism affects travel / war and

tourism. The under tourism

developing are

regions

expected to be cheaper. What are the pros and cons in globalization affecting the social life of citizens in Dubai? Why? The terrorism act of individual from Ras Al Khaimah that harmed USA will affect Dubai. How positive is this statement and why? What are the steps to be taken? Is it true that Dubai is expensive and almost the same as leading destinations around the world? Why? Please provide three examples. Additional comments:

Thank you for participating in this questionnaire! I have also conducted interviews for questionnaires submitted who were willing to discuss and contribute to this research with maximum information for understanding the critical situation. The survey is collected from a sample of 50 individuals and personnel who are playing a vital role either tourist or employee in travel and tourism. Therefore, the results of the research are presented below:

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Travel and Tourism Issues 1. Globalization 2. Terrorism and War 3. Dubai is Expensive
Travel and Tourism Issues
Dubai is Expensive 30% Globalization 20%

Percentage Positive 20% 50% 30%

Terrorism and War 50% Globalization Terrorism and War Dubai is Expensive

According to the statistical data that is presented shows that areas improvement ranking are in terrorism and war before focusing on others such as Dubai is expensive and globalization. So, notes are taken to help build the contents of action plan.

During the interview discussion about the globalization, it was discussed that Dubais culture is totally different from South Asians and Europeans either in shopping or living style. Furthermore, it is little bit different from South Asian Muslim countries where some of the Emiratie are not cooperative or friendly and there are few majority of it. If this issue is not solved there are possibilities to have large majority.

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During the interview discussion about the terrorism and war, it was discussed that Dubais travel and tourism industry needs to make publications and news releases that traveling to UAE is safe same as sitting at his / her own house. Some of the tourists across the border are still not aware about. Due to the wars in Arab countries and terrorism act that happened earlier it has become an issue which is not realized. So there are investors but there is only few tourists traveling for leisure, and entertainment.

During the interview discussion about that Dubai is expensive, it was discussed that costs has increased and tourists find difficulties continuing their stay which creates for not visiting Dubai again. The tourists must be provided with detailed information about costs and prices from A Z.

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3) USE OF METHODOLOGY & JUSTIFICATION

The two methods applied questionnaire survey and interview discussion provided accurate and direct information from assignee to understand better rather than two different sources and conflict of information. These methods not only allowed gathering numerical data but also effective information in detail within no time. Therefore, saving time and cost where the information might become old or expensive to continue to obtain up to date results.

4) AIM & OBJECTIVES

As per the three contemporary and current issues that are identified there are three objectives:

Objective Statement Target Duration To market the globalization 40% increase Semibenefits and advantages to in positivisms annually citizens of UAE. To market the friendliness of the Dubais people as one family. To market and conduct 50% increase Quarterly of tourists. (During Summer)

Role Players Dubais Citizen Travel Tourism and

Foreign

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awareness that is safe to in tourists and travel in UAE and include not testimonials from tourists. To update all information 40% over the internet updates Quarterly in tourists tourists and not local Television Media Travel and

television investors.

Tourism Travel and Tourism

and annually.

brochures and make sure it contains AZ information for the tourists. NOTE: Starting from main and official sites.

Dubai Governmen t

Airlines Travel Agencies

Internet Websites

The objectives will be reviewed and updated on annual basis. If it is not achieved investigation will be carried on and must be strictly followed. If there is failure in achieving then government bodies support and rules establishment will be sought.

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5) ACTION PLAN

For the objective 1: 1. Create and establish contents. 2. Create rules to follow and disrespect will cause penalties. 3. Informing higher secondary and higher education to play a vital role in making awareness about importance of tourism and tourists. 4. Conducting local commercializing and marketing about travel and tourism and contribution of tourists. 5. Conducting research and survey about the feedback from the tourists. 6. Analyze the feedback received and sources of negative impact.

For the objective 2: 1. Finding real tourists to participate in the television commercials. 2. Developing and creating positive television commercials that is in all external channels for aggressive marketing. 3. Finding and selecting television commercials that other countries have adopted to target their tourists. 4. Releasing in the news periodically and continuously. 5. Developing websites for this purpose. 6. Checking the tourist visiting UAE and knowing about UAE from this source of commercializing and marketing.

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For the objective 3: 1. Collect the list of websites and sources of information of the tourists. 2. Understand the needs and requirements of tourists. 3. Conduct market search about these needs information and costs. 4. Inform the Medias to update and list. 5. Check and monitor updating information within 6 months of period. 6. Obtain the list did not update and penalize for untrue information. 7. Obtain feedback from tourist for possible source of untrue information.

6) AREAS OF INVESTIGATION

The areas of investigation will be the reason for people not treating well the tourists, continuation of misunderstanding that UAE is not safe place and terrorism, and untrue / lack of information about costs and prices in the UAE.

7) RECOMMENDATION

It is recommended that rules, regulations, policies, and penalties are implemented by the Dubai government for the best interest of the tourists. If this is not implemented the possibilities to achieve the objectives might be very difficult and not for the interest of Dubai as tourist center of location.

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BIBLIOGRAPHY

1. http://www.esrcsocietytoday.ac.uk/ESRCInfoCentre/research/Research Methods/ 2. http://www.princeton.edu/~refdesk/primary2.html 3. http://www.princeton.edu/~refdesk/primary2.html 4. http://www.paranormality.com/quantitative_method.shtml 5. http://www.paranormality.com/qualitative_method.shtml

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