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Essay on Recession

Essay on Recession

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Published by arunima1988
Research paper on effects of recession on consumer buying behavior.
Research paper on effects of recession on consumer buying behavior.

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Published by: arunima1988 on Jan 06, 2012
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01/12/2013

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EFFECT OF RECESSION ONCONSUMER’S AND APPARELINDUSTRY“SUBMITTED BY ARUNIMA SHARMA INPARTIAL FULLFILLMENT FOR THEDEGREE OF M.A. IN FASHIONMARKETING”2011-2013
SUBMITTED TO-NANDITA ABRAHAM7
TH
NOVEMBER 2011
PEARL ACADEMY OF FASHION NEW DELHI
 
MAFMG (2011-13)
EFFECT OF RECESSION ON CONSUMER’S AND APPARELINDUSTRY 
2
INTRODUCTIONThe topic of my review essay is ‘Effect of Recession on Consumer Buying Behaviour andApparel Industry’.
 
Over the years a lot of discussion and research had been done on recessionand the impact of recession, how and why recession arises and how it effects the entire world.This paper is an attempt to review various reports and researches done in the area of theimpact of recession on the apparel industry and on the consumers behaviour and to have a better understanding of recession.In my review essay I would be reviewing:
What is recession- understanding what recession is and its definitions.
Effect of Recession on other Industries- the various effects that recession has onindustries worldwide.
Effect of Recession on Consumer’s- how does recession affect the consumers andwhat all problems they face.
Success tactics during Economic Decline- what tactics are implied by business manthat improved strategic viability during recession.
Effect of recession on Apparel Industry- understanding how recession affected theapparel market globally, what were the strategies applied during recession, effect onsupply and demand side.
 
MAFMG (2011-13)
EFFECT OF RECESSION ON CONSUMER’S AND APPARELINDUSTRY 
3
TABLE OF CONTENTSS.NOPARTICULARSPAGE NO.1RECESSION
What is Recession3-42EFFECT OF RECESSION ON OTHER INDUSTRIES
Countercyclical industries/Noncyclical industries5-63EFFECT OF RECESSION ON CONSUMERS
Businesses Reduce Workforce
Increased Cost Of Living
Credit Debt And The Recession
Commodity Prices
Budget Cuts
Customer Value Seeking
Consumer Spending Down7-84REVIEW OF RESEARCH ON SUCCESS TACTICS DURINGECONOMIC DECLINE
Retrenchment
Tightening Credit
Maintaining Advertising Budget
Increasing Liquidity
Reducing Debt
Deferring Capital Expenditures
Pursuing Selective Growth9-105EFFECT OF RECESSION ON APPAREL INDUSTRY
Impact of 2009 Recession on Global Fashion Industry
Strategies adopted by Fashion Industry during 2009Recesiion
2008-0911-126THE RECESSIONARY IMPACT ON 2010 AND FORWARD15-16

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