Consumer BehaviourConsumer Behaviour
Jalaj MathurJalaj Mathur
WHAT INFLUENCES CONSUMERBEHAVIOR
The aim of marketing is to meet andsatisfy target customers’ needs andwants better than competitors.Consumer behavior is the study ofhow individuals, groups, andorganizations select, buy, use, anddispose of goods, services, ideas, orexperiences to satisfy their needsand wants. Gaining a thoroughindepth consumer understandinghelps to make sure that the rightproducts are marketed to the rightconsumers in the right way.
WHAT INFLUENCES CONSUMERBEHAVIOR?
Metrosexual – Straight urban man who enjoysshopping and using grooming products
Model of Buying Behavior
Buyer’s decisionprocess
Problem recognitionInformation searchEvaluationDecisionPostpurchasebehavior
Other stimuli
EconomicTechnologicalPoliticalCultural
Buyer’scharacteristics
CulturalSocialPersonalPsychological
Buyer’s decisions
Product choiceBrand choiceDealer choicePurchase timingPurchase amount
Marketingstimuli
ProductPricePlacePromotion
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