Library Orientation

for
Introduction to the
Hospitality Industry
HOSP 101

October 17, 2008

Librarian: Anne Bittner

 Researching the Beverage Industry

1. Library’s online periodical databases

a. ProQuest
b. EBSCOhost

2. Library’s online catalog (SpartaCat)

3. Hoover’s business database

4. Trade associations
Periodicals fall into three basic categories.

1) Popular (or consumer) periodicals, including:

 general interest magazines
 newspapers

2) Scholarly (or academic) journals

 Most articles are peer-reviewed

3) Trade publications
 Written about a particular business or industry

How can you tell

the difference?
 Scholarly Journals
1. Readers have knowledge of subject area
2. Journals contain original research or
experiments
3. Articles are written by experts in the field
4. Articles undergo a peer review process
before publication to ensure accuracy
5. Authors always cite their sources using
footnotes or a reference list
6. Issues contain little or no advertising
Popular Magazines
1. Intended for a general audience with
no subject expertise
2. Articles are heavily illustrated, often
with photographs
3. Articles are written by journalists
4. No peer review process
5. Sources are sometimes mentioned, but
there are rarely footnotes or references
6. Issues contain a lot of advertisements

Trade Publications
1. Written by and for people working 3. Articles are not usually
in a specific industry peer reviewed
2. Articles contain specialized language 4. Most articles do not contain
used in that industry references
 Searching
online databases
 Beverage industry-related periodicals
available on ProQuest
(just a sample)

Advertising Age Journal of Advertising

Adweek Journal of Consumer Marketing
Beverage World Journal of Product & Brand Management

Brandweek Journal of Retailing

Business Week Journal of Wine Research
Chain Store Age Lodging Hospitality
Cornell Hotel & Restaurant Marketing Science
Administration Quarterly Progressive Grocer
Drug Store News Restaurants & Institutions
Harvard Business Review Wall Street Journal
Worksheet Part 1
 Searching
online databases
 Beverage industry-related periodicals
available on EBSCOhost
(just a sample)

Advances in Consumer Research Harvard Business Review

Advertising Age Hotel Business
Adweek Hotel & Motel Management
Beverage Industry Journal of Advertising Research
Brand Strategy Journal of Business Forecasting
Brandweek Marketing Research
Casino Journal Nation’s Restaurant News
Caterer & Hotelkeeper Restaurant Business
Chain Store Age Restaurant Hospitality
Chef Magazine Retail Merchandiser
Convenience Store News Retailing Today
Drug Store News Survey of Current Business
Worksheet Part 2
 Journal Article Options

PROBLEM: Try
Online database
contains only another
abstract of article database
Try
Google Scholar
scholar.google.com

Order a copy
through
interlibrary loan Find out if NCC
subscribes to
journal in paper
Try another
library
Highlight, Right-Click, Copy
 Type:
Your name
Phone number
Paste book information “Send to Fowler
Center”
Student ID#
Click “Send”
 Requesting Library Materials from Main Campus
Fowler Center students pick up and drop off
materials at Debra Weisbach’s office,
Community Education Division, 6th Floor.

Option 1: Place request using SpartaCat Worksheet Part 3

1. Search for item you want to borrow using Library’s online catalog (SpartaCat).
2. Click “Keep” button to create list of items you want to have delivered.
3. When list is finished, click “Kept” in dark blue toolbar, then click blue “View” button.
4. Highlight and right-click to copy book information.
5. Click “Request Material” in gray toolbar.
6. Right-click and paste book information into “Comment” box.
7. Type your name, phone number and “Send to Fowler Center” in “Comment” box.
8. Type your student ID number in “User ID” box.
9. Click “Send” button.
Option 2: Send e-mail request to “Ask the NCC Librarian” mailbox
1. Using SpartaCat, get author, title and call number of each item you wish to borrow.
2. Click “Ask the NCC Librarian” on Library’s home page.
3. Send e-mail with your name, phone number, student ID number, e-mail address and
book information to Librarians.
Option 3: Phone request to Library’s Circulation Desk, 610-861-5360
1. Using SpartaCat, get author, title and call number of each item you wish to borrow.
2. Call Library; give staff your name, phone number, student ID and book information.
Search by industry
or company name
Worksheet Part 4
 Trade Associations in the
Beverage Industry Grocery
(just a sample) Manufacturers
Association
National Beer
Wholesalers International
Association Beverage
Dispensing
Equipment
Association

National
Automatic
Merchandising
Association

National
Association of
Beverage
Importers
Worksheet Part 5