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Table Of Contents

PROJECT OBJECTIVE
EXECUTIVE SUMMARY
INTRODUCTION
VISION STATEMENT
MISSION STATEMENT
SHARED VALUES
OBJECTIVE OF COCA COLA
GOALS OF COCA COLA
HISTORY OF COCA COLA
HISTORY OF BOTTLING
MARKETING DEPARTMENT
PACKAGING DEPARTMENT
MARKET SHARE OF COCA COLA
MARKET POSITION OF COCA COLA IN PAKISTAN
STRENGTHS:
Working Structure
Brand Name, Symbol, and Bottle Shape
Superior Product Quality:
Aggressiveness in the Market
Dissatisfaction among Staff
Motivational Factors
Centralized Decision Making
Competitor’s Schemes
Taxes (Govt.Laws and Policies):
INTERNAL BUSINESS ENVIRONMENT:
PSYCHOLOGICAL FACTOR S:
INDIRECT COMPETITOR S:
COMPETITIVE ADVANTAGES
BRAND NAME, SYMBOL, BOTTLE SHAPE:
SNATCHING AWAY CUSTOMERS:
PRODUCT LIFE CYCLE OF COCA COLA:
Introduction Stage Of Coca Cola:
Growth Stage of Coca Cola
Maturity Stage of Coca Cola
PRODUCT CLASSIFICATION:
PRODUCT LINE DECISIONS:
INTRODUCTION TO BCG MATRIX
POSITION OF COCA-COLA
Introduction to Product / Market Expansion Grid:
Coca Cola Pricing Strategy
DISTRIBUTION CHANNELS
FACILITATING THE PRODUCT BY INFRASTRUCTURE
Advertisement of Coca cola:
ADVERTISEMENT OBJECTIVE
First advertisement for Muslims:
Advertising in 2000’s:
Prize cuts from time to time
WHY COMPANIES NEED TO ENDORSE:
Cricket players for promotion:
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Copy of Coac Final

Copy of Coac Final

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Published by Arslan Arif

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Published by: Arslan Arif on Jan 07, 2012
Copyright:Attribution Non-commercial

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02/06/2013

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nic work yar it can help for new learners
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