TYPES OF CORPORATECOMMUNICATION
Internal Corporate Communication
nternal corporate communication means the communication within aparticular company. Some of the commonly used tools for internalcommunication can include business meetings, conferences,interviews, presentations or print media like brochures, newsletters,memos, or business letters. Corporate communication is used tomake announcements, take decisions and in general shareinformation, views and opinions within organization. Corporatecommunication is a great way to create a conducive workatmosphere, thus increasing the productivity of the organization.Factors like work hierarchy come into picture during internalcorporate communication. Depending on the direction ofcommunication, internal corporate communication can be furtherclassified as horizontal or vertical communication ² horizontalreferring to communication within peers and vertical referring tocommunication within different hierarchies in the organization.
ternal Corporate Communication
External corporate communication process includes communicationof the corporate organization with its current/potential investors,customers and other corporate entities. The external corporatecommunication process includes elements like advertising, marketingand public relations. The external communication is responsible forthe way the company portrays itself to the entire corporate world.Thus, external corporate communication is instrumental in creatingthe brand image or brand identity. The advertisement campaigns andpromotional events can be included in external corporatecommunication as well. Television ads, newspaper ads, radio jingles,