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8 Tips To Win More Jobs on Elance

8 Tips To Win More Jobs on Elance

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Published by: Crowdsourcing.org on Jan 07, 2012
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8 Tips To Win More Jobs on Elance
Elance_Keith | January 5, 2012
We’ve shared with you
 how to build better business relationships online and how to make every proposal count.Clearly these tips and strategies were designed tohelp you improve your success rate on Elance, but in this classic blog post we giveyou a more concise how-to for winning more work. Before you go off submittinganother proposal, make sure to read these 8 tips on how to win more jobs:
1. Stress Unique Selling Points in Your Profile:
Many contractor profiles openwith personal information, mission statements and service menus. However,
chances are many clients don’t prioritize these items. What they rea
lly want to
know is whether you’re qualified to solve their problem or meet their needs. They
want to know what you can do for them
 —not your children’s names and ages.Prove that you’re qualified— 
more qualified than any competitor
by highlightingyour expe
rtise. Demonstrate that you’ve solved similar problems and achieved
similar goals for similar clients in the past.Stress your unique selling points
the credentials and experience that make youthe best choice for the work you want. Selling points include: education, work experience, awards, success stories and testimonials from former clients andbosses. Nothing makes a prospect feel more confident about hiring you than a solidtrack record.Sell any credential or achievement that reflects glory on you
graduating from aprestigious university, working for/with a Fortune 500 company, achievingsomething noteworthy in your field. If you wrote an article for The WashingtonPost, feature that prominently in your profile. If a website you designed getshundreds of hits per minute, stress that accomplishment in your profile. If the video
you produced went “viral,” mention that upfront.
 In addition, take the time to fill out the Service Description and Keywords sectionsin detail. These two areas attract the eyes of many buyers. Lastly, study the profilesof the most successful contractors in your category for hints on what to include inyour own.
2. Create an Ideal Client Profile:
Some contractors make the mistake of trying tobe all things to all clients. These people spend Connects wastefully, bidding on
every project for which they believe they are qualified. This “shotgun” approach to
marketing is like tossing darts at a board while wearing a blindfold. You may hitthe bulls-
eye once in a while, but you’ll use lots of time and money to achieve
mediocre award ratios.Instead of bidding on almost any job, create an Ideal client profile. This helps youspend connects more wisely, targeting only the buyers with whom you most want
to work, and who are most likely to hire you. Unless you’re new to your chosen
profession, you already have a good sense of which people make the best clients.Identify the characteristics that these clients share by asking questions such as:What are the demographics (age, gender, geographic location, education andincome levels) of my ideal clients?Which industries do these clients work in?What size companies do they usually work for
small, mid-sized or large?Do they work in the for-profit or non-profit sector?Which markets do their organizations serve?
What are my clients’ core values— 
e.g., high value or low prices?Why do you like working with these clients?What kinds of jobs do they usually assign?What are their typical budget ranges?Which clients help you achieve your profit/revenue targets?Once you have a clear profile of your ideal clients, you can focus attention on theprospects that are most likely to hire you. This will increase both your profitabilityand your reputation.
3. Write Awesome Proposals:
Making a great first impression is key. Remember,
you’re selling yourself, as well as your capabilities. Posting cut
templates isn’t a good idea, and neither is simply telling prospects how great you
Instead of writing, “I can do this in 12 hours for less than my competition,” ask the
client thoughtful, relevant questions. Outline your processes, and include a detailedtimeline. Then, establish standard communication channels and frequency, andspec- out your milestones. The prospective client will know that you meanbusiness.While it helps to have a Portfolio bristling with great work samples, do not assumethat every buyer will visit it. Attach relevant work samples to every bid. That way,busy buyers can take a peek at your best work without having to sift through yourPortfolio.Keep in mind that buyers care less about you than they do themselves
theirproblems and their goals. In every proposal, stress how you plan to help prospects
achieve their goals and solve their problems. Don’t talk about yourself as much as
you talk about the tasks at hand. Make the proposal about the client and theirobjectives. Once you do this, they will visit your profile to examine your skills,experience and other credentials.For more on proposals, check out this blog post: Make Every Proposal Count. 
4. Take Skill Tests:
An Elance survey revealed that 77 percent of prospectiveclients found Skill Tests and Verified Credentials to be important factors in their
hiring decisions. That’s nearly four out of every five clients! If you’re still debatingwhether to take the Skill Tests, you aren’t playing the odds.

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