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Table Of Contents

Internet radio
The Roots of Radio
Growth of Radio - Radiotelegraph and Spark-Gap Transmitters
Improvements to Radio Transmitters
Lee Deforest - AM Radio
Military Use and Patent Control
Radio Speaks
True Broadcasting Begins
The Dawn of FM Radio
The story of FM radio is one of success and tragedy
FM Radio 1933
Regeneration Amplification 1913
Superhetrodyne Tuner
Graph 1: Growth of FM radio (Source: www.cybercollege.com)
Licensee Fee and revenue sharing model
FUTURE OF RADIO INDUSTRY
SWOT Analysis
Strengths:
Weakness:
Opportunities:
INDIAN ENTERTAINMENT INDUSTRY FOCUS 2010
Graph 2: Graph showing FM listeners across age groups
(Source: www.televisionpoint.com)
The Indian potential
Graph 3: Pie diagram showing the profile of advertisers
Graph 4: Graph showing the revenue composition of radio
Source: www.televisionpoint.com
Advertising in India:
Graph 5: Graph showing the ad spend across countries (Source: www.sebi.gov.in)
Segmentation in advertising
Media Spends as % of Total Ad Spend
Year Print TV Radio Cinema Outdoor Internet
Radio Audience Measurement
Economic downturn10
Little differentiation between different FM radio stations
High music royalties
Threat from digital technologies
Radio industry: Growth drivers
Robust growth of the Indian economy
Beneficiary of the buoyant growth of major advertisers
Reduction in license fees
Availability of listenership data
Local advertising
Radio as an Advertising medium:
Disadvantages:
Radio Advertising
RADIO STATIONS ACROSS BANGALORE:
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Published by: rraj2 on Jan 08, 2012
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02/07/2013

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