help your benefits decision makers to make better, informed decisions that can achieve greatervalue for benefits dollars spent by both your organization and your employees. 3. 360 leadership surveys - Many people believe that the most important driver of organizationalsuccess is its leaders. A 360 leadership survey provides feedback to individual leaders at any levelof an organization about how they are perceived by their peers, direct reports and from leadersabove them in the organization. When conducted for many of an organization's leaders at thesame time, 360 surveys also provide comprehensive consolidated information about theorganization's leadership strengths and weaknesses, and where leadership needs to bestrengthened. Companies should consider conducting a 360 leadership survey every year or two.Hold leaders accountable for increasing their own leadership effectiveness and performance andthat of their direct reports. 4. Customer satisfaction surveys and customer opinion surveys - Business to business customersand consumers have many companies that they can give their business to. Customers know whatthey want and expect when buying products and services. A customer satisfaction survey or acustomer opinion survey gathers important information, opinions and insight from customers thatcan be acted on to make your company more competitive, increasing your ability to attract andkeep customers. Depending on the types of products and services you sell, you should considerconducting a customer survey annually at a minimum and more often if you have large numbers ofcustomers and a relatively high level of customer turnover. You need to find out why customersare dissatisfied, why they are going to your competitors and what you need to do to attract andkeep more customers. 5. IT customer satisfaction surveys and IT User Surveys - Most in-house and outsourced ITservice functions underperform from the perspective of IT customer satisfaction. Poor orinconsistent performance on the part of IT help desks, desk-side support, application support,network support and data centers impacts IT customer satisfaction and IT customer performance.Organizations should conduct an IT customer satisfaction survey at least annually. They can alsoconsider conducting ongoing IT incident follow-up surveys, asking a sample of IT customers tocomplete a brief survey after an IT incident has been resolved. IT surveys often identify hiddenand recurring problems that will save considerable money when they are properly identified andresolved. 6. Risk surveys - Most organizations that have a risk management process in place focus on alimited number of known, high profile types of risks. Risk surveys typically include an extensive listof risks that organizations face. An effectively designed risk survey is customized to include alltypes of risks that the organization is facing. Managers from across the company participate in arisk survey, identifying and assessing the importance and likelihood of each type of risk, andproviding suggestions for reducing risks and managing them more effectively. Organizationsshould conduct a risk survey annually and be prepared to take action based on the surveyfindings. 7. Conduct online or Internet surveys where possible - Surveys conducted using the Internet arethe quickest and most cost-effective way to conduct surveys. More often than not, employees,customers and other recipients of business surveys have access to e-mail and the Internet at workand at home. For employees that normally do not have access to computers and the Internet,companies can easily provide access to designated computers.