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How to succesfully do surveys

How to succesfully do surveys

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Published by Tamaru33
Tips on doing succesful sutveys
Tips on doing succesful sutveys

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Published by: Tamaru33 on Jan 08, 2012
Copyright:Attribution Non-commercial


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 ==== ====Get paid to do surveyshttp://www.surveyspaid.com/?hop=maruta3 ==== ====Tips for avoiding common pitfalls when conducting an employee survey or a customer survey: Employee and customer surveys enable businesses to gather important information, perceptionsand insight from employees, customers and other groups (e.g. suppliers, shareholders, members,etc.) and then make better, more informed decisions. Surveys are the most effective way toquickly gather anonymous or identified feedback and suggestions from large numbers of people. Some of the many types of employee and customer surveys that businesses conduct includeemployee satisfaction surveys, employee engagement surveys, employee opinion surveys, 360leadership surveys, employee benefits surveys, IT customer satisfaction surveys, customeropinion surveys, customer satisfaction surveys and risk surveys. Organizations sometimes fail to achieve the results they should be realizing from surveys due toseveral reasons. These reasons include poor design, asking the wrong questions, failure toconduct the survey effectively, difficulty getting people to respond, inadequate analysis of findings,failure to communicate and take action on the results and other reasons. The purpose of thisarticle is to provide tips for getting more value from a wide range of business surveys. 34 Tips that will help your organization achieve significant value and a strong payback fromemployee surveys and customer surveys: Tips 1-6 focus on specific types of employee surveys and customer surveys. Tips 7-34 will helpyou conduct any type of survey more effectively. 1. Employee satisfaction surveys, employee engagement surveys and employee opinion surveys -These employee surveys should be conducted annually to get the greatest benefit in terms ofidentifying new opportunities, problems and measuring progress since the most recent survey andmonitoring trends. Employees have extensive information how satisfied they are and how engagedthey are in their job. They also have considerable knowledge and insight about customersatisfaction and needs. Employee satisfaction surveys, employee opinion surveys and employeeengagement surveys should include questions that get at key issues that drive employee andcompany performance. Don't be afraid to ask questions that you expect will gather negativeresponses, including satisfaction with compensation. When questions are worded effectively, theyprovide important information you need to know and act on. If you are not willing to ask theimportant questions, why are you conducting an employee survey? 2. Employee benefits surveys - Your organization may be providing benefits that are not in syncwith what many of your employees need. Employee benefit surveys will tell you if employees aresatisfied with benefits and what you need to change. Results from an employee benefits survey
help your benefits decision makers to make better, informed decisions that can achieve greatervalue for benefits dollars spent by both your organization and your employees. 3. 360 leadership surveys - Many people believe that the most important driver of organizationalsuccess is its leaders. A 360 leadership survey provides feedback to individual leaders at any levelof an organization about how they are perceived by their peers, direct reports and from leadersabove them in the organization. When conducted for many of an organization's leaders at thesame time, 360 surveys also provide comprehensive consolidated information about theorganization's leadership strengths and weaknesses, and where leadership needs to bestrengthened. Companies should consider conducting a 360 leadership survey every year or two.Hold leaders accountable for increasing their own leadership effectiveness and performance andthat of their direct reports. 4. Customer satisfaction surveys and customer opinion surveys - Business to business customersand consumers have many companies that they can give their business to. Customers know whatthey want and expect when buying products and services. A customer satisfaction survey or acustomer opinion survey gathers important information, opinions and insight from customers thatcan be acted on to make your company more competitive, increasing your ability to attract andkeep customers. Depending on the types of products and services you sell, you should considerconducting a customer survey annually at a minimum and more often if you have large numbers ofcustomers and a relatively high level of customer turnover. You need to find out why customersare dissatisfied, why they are going to your competitors and what you need to do to attract andkeep more customers. 5. IT customer satisfaction surveys and IT User Surveys - Most in-house and outsourced ITservice functions underperform from the perspective of IT customer satisfaction. Poor orinconsistent performance on the part of IT help desks, desk-side support, application support,network support and data centers impacts IT customer satisfaction and IT customer performance.Organizations should conduct an IT customer satisfaction survey at least annually. They can alsoconsider conducting ongoing IT incident follow-up surveys, asking a sample of IT customers tocomplete a brief survey after an IT incident has been resolved. IT surveys often identify hiddenand recurring problems that will save considerable money when they are properly identified andresolved. 6. Risk surveys - Most organizations that have a risk management process in place focus on alimited number of known, high profile types of risks. Risk surveys typically include an extensive listof risks that organizations face. An effectively designed risk survey is customized to include alltypes of risks that the organization is facing. Managers from across the company participate in arisk survey, identifying and assessing the importance and likelihood of each type of risk, andproviding suggestions for reducing risks and managing them more effectively. Organizationsshould conduct a risk survey annually and be prepared to take action based on the surveyfindings. 7. Conduct online or Internet surveys where possible - Surveys conducted using the Internet arethe quickest and most cost-effective way to conduct surveys. More often than not, employees,customers and other recipients of business surveys have access to e-mail and the Internet at workand at home. For employees that normally do not have access to computers and the Internet,companies can easily provide access to designated computers.
 8. Have a clear purpose for the survey - The design and questions should stay focused on itspurpose. By clearly wording the questions and structuring the answers, surveys can be used inmany ways and for a variety of reasons. 9. Give the survey an appropriate title - The survey title provides an opportunity to summarize asurvey's objective and encourage respondents to participate. A good title will encouragerespondents that their time investment will be worthwhile. 10. When you are designing your survey, consider how you will analyze the results - The morecomplicated the questions and survey structure are, the harder it will be to display the data inuseful formats and to analyze the data. 11. Give respondents an idea of how much time the survey will take - It is good practice to indicateapproximately how long the survey is likely to take so respondents can choose the best time tocomplete it. Respondents may drop out if the survey appears long with no end in sight. 12. Tell respondents the survey end date - Encourage completion of the survey as soon aspossible and inform respondents of the survey's end date so they are able to schedule thenecessary time. 13. Ask pertinent questions - Only ask survey questions about issues that you really want to learnabout and that you are willing to take action on if the results indicate a need to do so. 14. Ask pertinent demographic questions - Only ask demographic questions that will provideuseful information that you can take action on. Employee surveys should identify department,location if your company has more than one location, and possibly other information such asgender, age range, race, years of service with your organization, etc. Likewise, customer surveysshould include questions that identify demographic information about business customers orconsumers being surveyed. 15. Make the responses anonymous - Unless you really need to know who responded and thespecific responses provided by each employee or customer, ensure that all individual responseswill be anonymous, with no ability to link responses to individual responders. Communicate thatthe responses are anonymous and that all individual responses will be aggregated. Thisencourages people to respond, and to respond honestly. 16. Organize survey with questions in logical categories - Group questions into clear categories asthis will make it easier for the participants and it will also be easier to analyze and make sense ofthe responses. 17. Keep rating scales consistent - To the extent possible, minimize the number of rating scalesused. This makes it easier for responders. 18. Plan for an appropriate survey response period - People are often busy, or they may be awayand not available to respond to surveys when they first receive them. Three to four week responseperiods are recommended. Follow-up reminders should be sent out weekly during the surveyresponse period.

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