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Rayyan's

Rayyan's

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Published by Nature Explorers

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Categories:Types, Research
Published by: Nature Explorers on Jan 08, 2012
Copyright:Attribution Non-commercial

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01/08/2012

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WAR AGAINST THE GIANTS FORSURVIVAL & SUSTAINABILITY
WAQAS QADIR BALOCHWAQAS SIDDIQUERIZWAN SAEEDAFSHAN NAZAKATBBA -6
 
Mr. Faisal Ikram, sole owner and founder of
less
than a d
ec
ad
e
launchedEntrepreneurial Venture known as the name of
Rayyan
s,
 
a
Fa
s
t FoodR
es
taurant
s
Chain (F-M-C-G
s),
whi
c
h ha
s
b
ee
n r
ec
ogniz
e
d and a
ccl
aim
e
d a
s
 
Pioneers of Local Fried Chicken
in the Local Fast Food Industry of Pakistan
.
H
e launched this risky venture in early 2003 with the strategy and vision toindirectly compete;
L
e
ap Frog & Sid
e
St
e
p
,
 
with the emerging IndustryThumbs
(For
e
ign MNC
s).
Pursuing indirect competition strategy and tactics, but still his business wasone-on-all
(On
e
v
e
r
s
u
s
a
ll
Indu
s
try Thumb
s
and Comp
e
titor
s),
 
within theprospective vicinity of Islamabad/Rawalpindi Region (Twin -Cities)
Op
e
ning Profi
le
 
Ba
c
h
el
or
s
a
s
a G
e
n
e
ra
l
Group B
.
A Graduat
e
in 1997
.
 
MBA Graduat
e
from AJKU
(Univ
e
r
s
ityof Azad Jammu & Ka
s
hmir
,
 1999
),
 
H
e got certified in
Dip
l
oma of Hot
el
& Cat
e
ring Manag
e
m
e
nt fromCordon Co
lle
g
e,
London
.
 
W
ork Experience and got employed in
K
e
ntu
ck
y Fri
e
d Chi
cke
n (K-F-C
)
as a
Cr
e
w M
e
mb
e
r (Ba
s
i
c
& Low
es
t Po
s
ition
)
and
moved up tothe position of
Train
ee
A
ss
i
s
tant Manag
e
r
,
This the pinnacle of his
3
Y
e
ar wor
k
 
ex
p
e
ri
e
n
ce
, where he resignedand returned back to Pakistan to launch his own new risky venture.
Introdu
c
tion & Ba
ck
ground

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