CES 2012:THE POST-PCERA
THE TRUTH ABOUT...
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THE CLOUD/ 3
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DISCOVERY/ 6
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COMMERCE/ 11
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SMART DEVICES/MEMS/ 14
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PRIVACY/ 17
EPILOGUE:
THE TRUTH ABOUT STORIES/ 20
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Come see the Next Big Thing!
This year, over 125,000 people will travel to the Las Vegas Convention Center to see the latest and greatest consum-er devices at 2012 International CES, The Consumer Electronics Show. Billed as “the world’s largest technology tradeshow”, CES has recently become an essential destination for leading brand marketers, who know that to stay aheadof the curve they must understand:This year’s “next big thing” will likely be many things: from flexible screens to wearable tech, from intelligent agents tovoice activated homes. Many of the products we’ll see this year will be capable of sensing and relaying informationback to their owners and, in this year’s top tech story, to the ubiquitous “Cloud”. We’ll see the dawn of new user interfaces that utilize gestures, bio feedback and rich 3-D environments, while making computing increasingly trans-parent and intuitive.In short, this year’s CES will drive home the reality that technology has shifted from a tool-based metaphor to a new,user-centric paradigm – one that enhances daily life by making technology less intrusive and more supportive. Thisdocument will take us through Six Truths that are making this a landmark year in consumer electronics.
1 / THE TRUTH ABOUT THE CLOUD2 / THE TRUTH ABOUT DISCOVERY3 / THE TRUTH ABOUT COMMERCE4 / THE TRUTH ABOUT MEMS5 / THE TRUTH ABOUT PRIVACY6 / THE TRUTH ABOUT STORIES
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CES2012: The Post-PC Era
McCann 2012 CES White Paper
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