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www.deschideochii.orgNARRATIVE REPORT “OPEN YOUR EYES”December 2011Identification data:

Name of the project Open Your EyesName of applicant Nea Zoi, GreecePartners Ra

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iu Center for Democracy, Turda, RomaniaNational Agency Against Human Trafficking, RomaniaLove 146, Great BritainDate of project implementationon national levelMarch, 1st 2011Lenghts of reporting period (inmonths)9 monthsDate for reporting(campaign closing)December, 1st 2011Objectives -Decreasing the risk of victimization through human trafficking for4000 young Romanian people aged 14 to 20 years, by informing themabout human trafficking.-Increasing the level of awareness among the general public inRomania regarding the causes of human trafficking and the scale of thephenomenon.-mobilizing the Romanian media in the process of preventing humantrafficking.

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Brief presentation of the project

“Open Your Eyes” is a campaign for raising awareness regarding human trafficking through sexualexploitation initiated by the Nea Zoi organization (Athens, Greece) in partnership with the Ra

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iu Centerfor Democracy (Turda, Romania), Love 146 (Bournemouth, Great Britain) and the National AgencyAgainst Human Trafficking (Romania). The campaign was launched on a European level in March 2010and it has been conducted in Romania from March – September 2011.The need to implement such a campaign for raising awareness among the general public was identified bythe campaign partners as a result of their practical experience in the field of preventing human traffickingand working with victims of such crimes. The “Open Your Eyes” campaign is mainly addressed to theRomanian young women who are exposed to the risk of sexual exploitation through human trafficking byaccepting marriage proposals and work or traveling offers abroad, in Greece and Great Britain.“Open Your Eyes” means informing activities such as: media campaigns, distributing informativematerials in the rural and urban environment and activities in public areas.The

purpose

of the “Open Your Eyes” campaign is to increase the ability of self-protection among thegeneral public in Romania, in order to decrease the risks of victimization through human trafficking.

The campaign’s objectives

decreasing the risk of victimization through human trafficking among 4000 Romanian young people,aged 14 to 20, by making available more information on this topic;-

increasing the level of awareness among the Romanian general public regarding the causes of humantrafficking and the scale of this phenomenon;-

Mobilizing the Romanian media in the prevention of human trafficking.Direct beneficiaries:

4000

Romanian young people aged 14 to 20.Indirect beneficiaries: the families, similar groups and class mates of the 4000 young people directlyinvolved in the campaign, the whole community.

Activities and results:Description of the implementation activities for the reported period:Distribution of informative materials

9000

posters were printed in an A2 format (out of which 8400 were in Romanian and 600 in Hungarian)for the “Open Your Eyes” campaign.

6000

posters were distributed on a national level by:-

The Ra

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iu Center for Democracy;-

The National Agency Against Human Trafficking, through their 15 Regional Centers;-

Local and regional NGOs;-

Interested groups and volunteer centers.

3000

posters will be distributed by the educational units from the areas with an increased level of victimization after the campaign ends. The targeted areas will be identified in a report for the second half of the year 2011 by the NAAHT.

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Target group

: Romanian young people aged 14 to 20.

Timing

of the activities: May – September 2011.

Description of the activity

:The posters were distributed as follows:-

to schools in all 41 Romanian counties and in Bucharest;-

during training and raising awareness activities in public areas, organized during the campaign;-

in public spaces designated for street display (airports, train stations);-

in public transportation stations and vehicles.The informative materials of the “Open Your Eyes” campaign were distributed during discussion groupsorganized in schools, foster homes, school camps, rehabilitation centers, during activities organized inpublic areas (parks, job fairs, summer schools) and in public institutions. There were film screenings onthe issue of human trafficking, drawing exhibitions and theatre plays, work panels with psychologists –school counselors, police officers, law enforcement officers, professors, social workers from publicinstitutions, training sessions and street campaigns.The total number of beneficiaries of this campaign is estimated to

23.000

people, out of which about

17.000

are young people aged 9 to 22.After the concept of the “Open Your Eyes” campaign was launched, the members of the IMPACT club inHâr

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ova (the Noi Orizonturi Foundation), students aged 14 to 18, created a forum theatre play on thehuman trafficking theme, impersonating the “Loverboy” type of recruting. The initiators organized acampaign for prevention and raising awareness among the young women in their community, usingmeans of non-formal education. Ra

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iu Center for Democracy and National Agency against HumanTrafficking supported this initiative with resources and expertise. This representation was continued onthe Mamaia beach, at the Romanian seaside. The forum theatre play had a great impact on the ones whoattended it in front of the Radio Vacan

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a building, both because of the issue explored and because of themeans used, since it gave the audience the possibility to express their thoughts regarding the presentedscenes.

Media campaign

For the purpose of raising the level of awareness among the general public regarding the effects of humantrafficking, two audio spots were created within the “Open Your Eyes Campaign” by the Ra

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iu Center forDemocracy (Turda, Romania) and the Nea Zoi Organization (Athens, Greece).Six radio stations agreed to play the spot proposed by the “Open Your Eyes” organizers, out of which onewas local, one regional, three had national coverage and one was online, as follows: Radio Cluj, RadioTransilvania, Vocea Evangheliei, Radio France International, Enterbrussels and Radiolynx.Young activists in C

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i County who attended the training sessions worked with the local radio stationRadio ZU/Still FM for airing a radio show for sensitizing the listeners on the amplitude of humantrafficking.

Target group

: young people aged 14-20, listeners of local, regional and national radio stations.