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Retail Store Layout Free Flow Layout

Retail Store Layout Free Flow Layout

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Published by sumitpanwar007
³Presentation on Store layout and Circulation Pattern´
Presented by-:Bharti Bhutani A-65 MBA(M&S)

³Store layout needs to guide the customer silently

about where he/she wants to go and for exposing him/her to the entire store offering´. (The store itself it¶s the most meaningful communication between the retailer and the customer)

Free Flow Layout Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor This layout is used in specialty stores like-: Reebok, Nike Works
³Presentation on Store layout and Circulation Pattern´
Presented by-:Bharti Bhutani A-65 MBA(M&S)

³Store layout needs to guide the customer silently

about where he/she wants to go and for exposing him/her to the entire store offering´. (The store itself it¶s the most meaningful communication between the retailer and the customer)

Free Flow Layout Fixtures and Merchandise are grouped in Free-flowing patterns on the sales floor This layout is used in specialty stores like-: Reebok, Nike Works

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Categories:Types, Research
Published by: sumitpanwar007 on Jan 09, 2012
Copyright:Attribution Non-commercial

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05/13/2014

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³Presentation on Store layout andCirculation Pattern´
Presented by-:Bharti BhutaniA-65MBA(M&S
)
 
³
Storelayoutneedstoguidethecustomersilentlyaboutwherehe/shewantstogoandforexposinghim/hertotheentirestoreoffering´
. (
Thestoreitselitsthemostmeaningfulcommunicationbetweentheretailerandthecustomer)
 
F
ree
F
low Layout -
F
ixturesandMerchandisearegroupedin
F
ree-flowing patternsonthesalesfloo
Thislayoutisusedinspecialtystoreslike-:Reebok,Nike
Worksbestinsmallstores(under5,000squarefeet)inwhichcustomerswishto browse
Advantage-:increasedimpulse buying
Disadvantage-:possibleconfusionandwasteoffloospace

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