App Search Analytics | December 2011
ANALYTICS HIGHLIGHT SUMMARY
App Search Analytics
3% of all December Android Downloads were paid, the same as November. A slight bumpwas seen in the $2.01 - $3.00 range, but otherwise price distribution was nearly identicalto the previous month. Paid iOS app downloads increased, hitting
for the ﬁrst timeever in December. The jump was concentrated at the $.99 price point, which increasedfrom 15.9% to 17.8% of all apps. The $1.99 and $2.99 price point each increased by .4%as well.
Best in Category
Android Games decreased their category share by 3%. Books, travel, and productivityapps each increased their share by 1%. On iOS, Games increased their share by 4%.Utilities and photography saw their shares decrease by more than 2% each, whilereference apps increased their share by 1%.