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Chomp Charts December

Chomp Charts December

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Published by: Chomp on Jan 09, 2012
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 App Search Analytics | December 20111
 APP SEARCH ANALYTICS
December 2011
Analysis by Alex Braunstein
 
 App Search Analytics | December 2011
 ABOUT CHOMP’S APP SEARCH ANALYTICS
Welcome to the
15th edition
ofChomp’s
App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across theworldwide iOS and Android markets. The metrics outlined in this report provide insight into app searchtrends across iOS and Android using Chomp’s on-device search functionality within the US during themonth of December.Android and iOS metrics included in this edition of App Search Analytics refers to data collectedDecember 1 - 31, but references previous months for trending and comparison purposes.To see more app search data from Chomp visit
http://chomp.com/etc/chomp-charts
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 App Search Analytics | December 2011
 ANALYTICS HIGHLIGHT SUMMARY 
App Search Analytics
App Monetization
3% of all December Android Downloads were paid, the same as November. A slight bumpwas seen in the $2.01 - $3.00 range, but otherwise price distribution was nearly identicalto the previous month. Paid iOS app downloads increased, hitting
30%
for the first timeever in December. The jump was concentrated at the $.99 price point, which increasedfrom 15.9% to 17.8% of all apps. The $1.99 and $2.99 price point each increased by .4%as well.
Best in Category
Android Games decreased their category share by 3%. Books, travel, and productivityapps each increased their share by 1%. On iOS, Games increased their share by 4%.Utilities and photography saw their shares decrease by more than 2% each, whilereference apps increased their share by 1%.
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