TRNG I HC NGOI THNG C S II THNH PH H CH MINH

Kha K48C ---o0o---

BI TP NHM

MN GIAO DCH THNG MI QUC T

TI: PHNG N KINH DOANH CHO DCH V

T CHC CI TRN GI

Gio vin hng dn: Sinh vin thc hin : 1. 2. 3. 4. 5. 6. 7. 8. 9. H Huyn Trn

ThS. L Ngc Hng

0953015547 (A9) 0953015535 (A9) 0953015549 (A9) 0953015453 (A8) 0953015502 (A9) 0953015510 (A9) 0953015524 (A9) 0953015564 (A10) 0953015548 (A9) 0953015436 (A7) 0953015567 (A10) 0953015561 (A10)
Thng 3, 2011

Nguyn Th Tho Nguyn Nguyn Th oan Trang Phan Th M Loan Nguyn H Vn Anh Phm Ch Cng Bi L Thin Hong L Th Hng Thm Ngy Khnh Trn

10. V Th Thanh Huyn 11. Nguyn Thi Thu Tho 12. T Th Thu Tho

I. Tnh hnh th trng v i tc 1. Tnh hnh th trng C th ni, trn th trng thnh ph H Ch Minh cha xut hin mt trung tm t chc ci trn gi no hon chnh v chuyn nghip. Mc d th trng xut hin dch v ci trn gi , nhng phm vi ca dch v ny ch gi gn trong mt vi khu ph bin: thu o ci v chp nh hay rc du v nh hng. Cc dch v cha c c s kt hp n cao cng nh cha chuyn nghip. Ngy nay, khi m cht lng cuc sng ngy cng c ci thin, qu thi gian eo hp cng vi nhu cu v mt tic ci hon ho theo ng nh mong mun ca mnh m khng phi tn qu nhiu thi gian hay cng sc lo lng cng c chiu hng tng cao. Qua tm hiu s b, trong 100 cp v chng chun b thnh hn th c n 85 cp mun s dng dch v ci trn gi bi nhng tin ch v thun li m dch v ny mang li. Tm li, th trng t chc tic ci trn gi thnh ph H Ch Minh l mt th trng y tim nng vi dch v mi l, cha c i th cnh tranh. V l , nhm chn pht trin dch v ci trn gi trong d n kinh doanh ny 2. i tc Trong k hoch kinh doanh ca cng ty l sn phm ci trn gi ny th vic la chn v lin kt vi cc i tc l iu ti quan trng. Bi y chnh l nhng ngun cung cp dch v quan trng gip cng ty tha mn nhu cu ca mi i tng khch hng, t thc hin c mc tiu ngn hn v di hn ca cng ty. V yu cu sn phm ci trn gi nn cng ty cn hp tc vi rt nhiu doanh nghip trn cc lnh vc chnh sau : Chp nh ci ngh thut Lm p v trang im cho c du, ch r trc v trong ngy ci May v cho thu trang phc c du ch r Cng ty in n thip Chui nh hng n ung Dch v cho thu xe

Cc cng ty cung cp dch v du lch, c bit l cc gi sn phm cho cp i hng tun trng mt Vic to mi quan h lu di v bn cht vi cc nh cung ng trn gip cng ty c th nng cao uy tn vi khch hng, to ch ng vng chc trn th trng v ngy cng nng cao cht lng sn phm cung ng.
2

II. Mt hng Mt hng trong d n kinh doanh ny l dch v ci trn gi, c xem l sn phm giai on thm nhp, nn cng ty gp thun li ln bi trn th trng cha c i th cnh tranh ng k. Thm vo , thnh ph H Ch Minh l mt th trng tiu th sn phm kh rng ln khi hng nm lun c nhng t di chuyn dn c vo khu vc ny. Dch v ci trn gi s bao gm cc dch v t vic t tic ci nh hng, t trang phc ci ty theo nhu cu khch hng, lin lc vi trung tm nh ci, hp tc vi cng ty in n thip n nhng khu nh lin h cng ty du lch phc v nhu cu tun trng mt ca cc cp i. c bit nht y l khng nhng c cung cp trn gi tt c cc dch v m khch hng khi n vi cng ty s nhn c s t vn chuyn nghip, giu kinh nghim t cc Wedding Planner (W.P), gip cho khch hng c c mt m ci theo ng phong cch m mnh mong mun v hi lng tt c gia nh, bn b. III. Mc tiu Mc tiu ngn hn: Cng ty t ra mc tiu trong vng hai nm phi xy dng c ch ng cho cng ty trn th trng thnh ph H Ch Minh, c th l p ng c 5% dung lng ca th trng dch v ci. Nh , cng ty c th to uy tn i vi khch hng, to iu kin thc hin cc mc tiu di lu. Mc tiu di hn: Sau khi hon tt mc tiu ngn hn, cng ty s tng bc m rng quy m kinh doanh bng vic m thm cc chi nhnh cc qun, c bit cc qun trung tm thnh ph. Nh , cng ty t ra ch tiu t c 20% th phn dch v t chc ci hi thnh ph H Ch Minh sau 5 nm hot ng, t tip tc t thm 2% nhng nm v sau. IV. Bin php thc hin Cc gi dch v c bn Cng ty chuyn cung cp cc gi dch v t chc ci trn gi, gm c dch v h tr, t vn t chc ci min ph. Trong thi gian u, cng ty s cung cp cc gi dch v c bn sau: 1. Gi nng nn: cc cp uyn ng s c mt ngy ci y v tht nng nn vi gi c phi chng nht. Gi dch v nng nn bao gm: t bn tic 3 triu/ bn, t chc ti khch sn 2 sao, trang im, vy ci, album 30x30 cm
NNG NN

2. Gi say m: nhng i v chng tr mun c mt l ci trn y hnh phc say m bn nhau th gi say m l la chn hng u. Gi dch v say m bao gm: bn tic 4 triu/ bn, t chc ti khch sn 3 sao , trang im, vy ci, album 30x40cm, mt phng cho m tn hn ti khch sn Plaza.
SAY M

3. Gi thng hoa: nhng cp i mun tri nghim mt m ci chuyn nghip v ng cp, hon ho v khng th qun th s la chn tt nht l gi thng hoa. Gi dch v bao gm: bn tic 5 triu/ bn ti khch sn 5 sao, trang im+ o ci+ album 40x40cm, mt tun trng mt ti Greenhouse resort. Tng mt sut spa min ph cho c du trc ngy ci.
THNG HOA

Chnh sch qung co

V tnh cht ca dch v nhm vo nhng i v chng sp ci nn chnh sch qung co cng tp trung vo i tng ny. Dch v t chc ci trn gi s c qung co trn cc tp ch v lm p hoc v chuyn gia nh, tp ch dnh cho ph n cng nh trn cc trang web in t. n cnh , cng ty cn p dng thm phng thc pht t ri, treo p phch, banner nhng ni cng cng thu ht s ch ca mi ngi. Khuyn mi

Cng ty s c chng trnh khuyn mi gim gi c bit cho nhng cp i mun t tic vo thng 5,6,7 vi mc gim ln n 5% cng nhiu qu tng hp dn. c bit, nhng i v chng mun t chc k nim m ci bc, m ci vng, s c gim gi 3% tt c cc loi dch v ng thi c nhn ngay mt chuyn du lch Malaysia cho hai ngi.

Bng chi ph d tr (vt: triu ng) Tiu ch Chi ph

Tr s kinh doanh (thu ti Tng 5, ta 110 triu nh itexco, 45 Ng c K, Phng (t cc:50 triu; thu hng thng:20 Bn Ngh, Qun 1, TP. H Ch Minh) triu, bc u thu 3 thng) Trang thit b (my lnh, bn gh, my vi tnh, bnh nc nng lnh, ...) Lng nhn vin Gim c (1 ngi) Nhn vin t vn (3 ngi) Nhn vin lin lc (5 ngi) Tip tn (1 ngi) 100 triu 325 triu 60 triu 55 triu

Chi ph qung co (trn Internet, bo ch, t ri,...) Tng cng chi ph

(S vn cn li 175 triu s dng lp cc qu d phng v cc chi ph pht sinh thm trong thi gian u hot ng ca cng ty)

V. Hiu qu kinh t Hiu qu kinh t ca d n ny l cng ty s hon vn trong vng 3 nm v t t sut doanh li vo khong 26%.