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Table Of Contents

1 Introduction
2 Research question
3 Theoretical reflection
3.2 Knowledge management or recruitment
3.4 Definition of employees with high quality
3.5 Recruitment methods in terms of quality and quantity
3.5.1 Social media
3.5.2 Printed advertisement
3.5.3 Job related websites
3.5.4 Executive search agencies
3.6 Comparison of recruitment methods
3.6.2 Quantity
3.6.4 Pre-hire-outcomes and heterogeneity
3.7 Innovative and creative characteristics
3.7.1 Brand reputation and image
3.8 Conclusion
4 Conceptual model
5 Research strategy & Methodology
5.1 Deductive and inductive research approach
5.2 Type of case and research structure
5.3 The sample
5.4 Critical review of inconsistencies
5.5 Conclusion
6.1 General research results
6.1.2 Quantity
6.2 Dominant factors
6.2.2 Quantity
6.3 Inconsistencies
6.3.1 Points for attention
6.3.2 Evaluation
6.4 Cumulative conclusion of the results
7 Discussion and implications
7.1 Implications of the pre-hire-outcomes
7.1.1 Effectiveness and efficiency
7.1.2 Heterogeneity
7.1.3 The effects of visibility
7.2 Answer of the central research question
7.3 Future research
7.4 Limitations
References
Appendix I: E-Surveys
Appendix II: Interviews
Appendix III: Dominant factors
Appendix IV: Expert reviews
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1. Social Media as a Strategic Business and Recruitment Tool 2011 Lr

1. Social Media as a Strategic Business and Recruitment Tool 2011 Lr

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Published by Srishti Vaishnav

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Published by: Srishti Vaishnav on Jan 10, 2012
Copyright:Attribution Non-commercial

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10/25/2012

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