A Clear VisionA Clear Vision
Start with the granddadStart with the granddadof leadershipof leadershipprinciples:principles:
a clear, consistena clear, consistent-vision.-vision.
If you want to galvanizeIf you want to galvanizefollowers, you simplfollowers, you simplycannot recast youcannot recast your message. Nor can youmessage. Nor can youconfuse or scareconfuse or scarepeople.people.
McCain's health-careMcCain's health-carepolicy, for example,policy, for example,
Few MistakesFew Mistakes
Meanwhile, Obama'sMeanwhile, Obama'smessage was simple andmessage was simple andinspirational. He talkedinspirational. He talkedabout the failings of about the failings of George W. Bush. HeGeorge W. Bush. Hetalked about change andtalked about change andhope and health care for hope and health care for all.all.
Over and over, heOver and over, hepainted a picture of thepainted a picture of thefuture that excitedfuture that excitedpeople. He also set apeople. He also set a