Luxury and Social Media.
New marketing communication approachestowards luxury brand building via social media.
«The Web, for luxury brands, isnot future, but the present.»
Dolce & Gabbana, 2010.
This Final Year Project is submitted as part of the requirements for the award of theBSc Business Studies.Presented by:
ID number: 080022356Supervised by:
Marketing & Consumer BehaviourCass Business School, City University London24 March 2011.
I certify that I have complied with the guidelines on plagiarism outlined in the course handbook inthe production of this dissertation and that it is my own, unaided work.”Signature: