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ECI Corporate Press Information Kit

ECI Corporate Press Information Kit

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Published by Hans De Keulenaer

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Published by: Hans De Keulenaer on Nov 06, 2008
Copyright:Attribution Non-commercial


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Press pack:
The European Copper Institute
Table of Contents:1.What is the ECI?2.What does ECI do?
The ECI Team4.The copper market
Copper’s essential properties6.An international network for the promotion of copper
Media information
Catherine Limpens
PRP/Public Relations PartnersTél. +32 2 761 08 31climpens@prp.be
Jacques Lechat
PRP/Public Relations PartnersTél. +32 2 761 08 11jlechat@prp.be
European Copper Institute
Christian de Barrin
Communications ManagerTél. +32 2 777 70 82cdb@eurocopper.org
Copper Benelux 
Benoît Dôme
DirectorTél. + 32 2 777 70 90benoit.dome@copperbenelux.org
1 – What is the ECI?
A joint venture between the world's mining companies and the Europeancopper industry
Founded in 1996, the European Copper Institute is a non-profit professional organisationrepresenting the world’s mining companies (through the International Copper Association, Ltd.) andthe European copper industry. Via its Brussels-based headquarters and its network of eleven CopperDevelopment Associations, its mission is to communicate copper’s essentiality for health, technologyand quality of life.Its roles:
For its members and professionals
: strategic monitoring of European regulations; marketintelligence and advice relating to end uses and products; information campaigns forstakeholders; implementation of European programmes aimed at enhancing innovation inkey fields such as electrical power quality, improvement of energy efficiency, health...
For the general public
: information campaigns on the different properties and applicationsof copper in communicating innovation to important fields such as construction,automobiles and energy, as well as to copper’s recyclability and sustainability.
A key platform for the media
ECI has set up a web based information platform, aimed specifically at journalists, offering regularinformation on the valuable resource that is copper, its most innovative applications, as well as apicture library. This includes the publication of an annual report, live copper prices and annualfigures from the recycling sector, etc.A
aimed at opinion leaders, policy and decision-makers, is also available. Tosubscribe,click here.
a key resource for the media, the general public and decision-makers
ECI’swww.eurocopper.orgwebsite serves as acentral reference for copper - its history, itsessential properties, and its variousapplications and markets.The site hosts
a press room
dedicated tojournalists, where press information can befound, along with a comprehensive picturelibrary.The
general public
can discover all there is toknow about the red metal, in fields as variedas applications, market, technology, industry,health and environment, and education.
Economic stakeholders and professionals
will find the latest annual report from thecopper industry, studies conducted by ECI andits partners, along with live data from thecopper markets.The site also offers links to more technicalinformation for professionals workingthroughout the copper value chain.
The site, available in five languages, offers adynamic and comprehensive overview of the manybenefits that copper brings to modern society.
Interviews with ECI’s Chief Executive and Communications Manager
3 questions for John Schonenberger
Chief Executive of the European Copper Institute
“ECI’s strength is that it represents the entire copper sector”
What makes ECI the voice of the copper industry?
One of ECI’s greatest strengths is that it represents the entire copper sector, from extraction, through metalproduction, the manufacture of semi-finished products, and finally end of life recycling. Apart from its headoffice in Brussels, the ECI can rely on a European network of 11 Copper Development Associations.
What do you consider to be its key role?
Most copper products are hidden, e.g. inside equipment, buildings, means of transportation and communicationsystems. ECI’s key role is to ensure that there is widespread understanding and recognition of the contributionmade by copper products, both in terms of their intensity of use versus competing materials, and in the impactthat copper can make in helping the EU achieve its goals in areas such as competitiveness and sustainability
What are the main European dossiers in which ECI is currently involved?
Our top three priorities are, firstly, to ensure that the benefits of electrical energy efficiency are highlightedwithin EU policies on climate change and energy supply security. Secondly, that the competitiveness of the EUcopper recycling and refining sector is not hurt by CO2 emissions taxes. And, thirdly, that the science generatedby the EU Copper Risk Assessment is properly taken into account in setting new quality standards for water, soilsand sediments
3 questions for Christian de Barrin
Communications Manager and Spokesman of the European Copper Institute
“Copper plays a key role in modern society”
What is copper’s place in economic life?
The use of copper has been growing continually for over a century. According to the
International Copper Study Group, g
lobal refined demand has increased steadily from 0.5 million tonnes in 1900 to
more than 18 milliontonnes in 2007, with a 6 % growth on the last year. Copper’s key role in the development of modern society canalso be seen from the fact that every one million $ of GDP growth requires 0.5 Kg of copper.
How would you explain the demand met by the red metal?
Out of the metals used in everyday life, copper is the best electrical and thermal conductor. This propertymakes it essential to electricity production, distribution and use, from both conventional and renewable energysources. Equipment manufacturers, architects and designers also value copper for its malleability, resistance tocorrosion, durability and aesthetic qualities.
How does copper help provide high sustainability benefits in construction?
Copper plays an important role in the entire life cycle of a building and its contents, from design, through use,to end of life recycling. Extremely durable and 100 % recyclable, copper products help to improve energyefficiency in electricity distribution and in appliances, and they can be found at the heart of renewable energiessuch as solar, geothermal and photovoltaics. Lastly, since copper is naturally antimicrobial, it improves thesafety and hygiene of water distribution and air ventilation systems.

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