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Master Syllabus 2011 Crisis Comm COMM 633

Master Syllabus 2011 Crisis Comm COMM 633

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Published by Kenyon Stanley
Crisis Syllabus
Crisis Syllabus

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Published by: Kenyon Stanley on Jan 11, 2012
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Knight School of CommunicationCOMM 633: Strategic Crisis and Issues ManagementFall 2011 Tuesdays 6 – 8:45 p.m. ___________________________________________________________________________ 
Professor
Kim Weller Gregory, Ph.D.Dana 102Cgregoryk@queens.edu704.277.6773 (cell)
Office Hours
 Tuesday 5-6 p.m. and by appointment
Textbooks
Coombs, W. T. (2012).
Ongoing crisis communication:Planning, managing, and responding
. 3
rd
ed. Los Angeles:Sage.Additional readings posted on Moodle.
Description
 This course introduces students to the theories and practices that alloworganizations and individuals to successfully cope with the communication aspectsof a crisis. It relies heavily on a case study approach to explore crisis managementprinciples, strategies, and tactics in multiple contexts.Specific course objectives include:1.The ability to define and recognize a crisis and the importance of proactivelyattempting to prevent and prepare for it.2.An investigation of several theories related to crisis communication, as wellas a stage approach to exploring its various aspects.3.An enhanced understanding of how digital communication tools havechanged crisis management strategies and challenges.4.Experience creating a crisis management plan including analyzing anaudience, putting together a crisis management system, informationgathering and processing, crafting a message to key publics, reputationmanagement, and post crisis evaluation.
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Course Policies
Connections :Moodle: I may post general course announcements on Moodle(http://moodle.queens.edu/). Please check our Moodle course site regularly, oryou may sign up to have postings forwarded to your email account. Twitter: I will also share ideas and resources as well as post some courseannouncements on Twitter using the hashtag #crisiscomm.facebook: We have a facebook group open only to students in COMM 633named Knight School COMM 633 Crisis Communication Fall 2011 athttp://www.facebook.com/groups/229674430413807/. Please use the group toask questions and share resources, ideas, and thoughts.RexMail: Due to FERPA (Family Educational Rights and Privacy Act) regulations, Iwill contact you through your Queens RexMail account rather than your personalor work email. Please check that account regularly or forward incoming emailsto a preferred account.
Assignments : Please email me written assignments electronically by 6 p.m. onthe assigned day. Blog links should be sent to my Queens email account as well.Any assignments submitted after 6 p.m. will be considered late. Typically, anylate assignment that I choose to accept is penalized a minimum of one lettergrade for each class meeting that it is late.
Writing : As students in a graduate program, your writing should be clear,coherent, and error free. Please make an appointment at the Center forAcademic Success Writing Center for any extra assistance (contact Jenn Godduatgodduj@queens.eduor 704.688.2765; also seehttp://www.queens.edu/studentlife/resources/writing_center.asp). Writtenassignments should follow APA guidelines.
Grading : Some written assignments will receive letter grades that will beconverted to a numerical score for final grade computation. The grading scale isas follows:A90 100 Superior work. Creative.B80 89 Good work. Could improve in one of these areas:ideas,argument, or grammar.C70 79 Adequate work. Could improve in two of theseareas: ideas,argument, or grammar.F69 & below Unacceptable work. Reflects unacceptable level ocommitmentor skill.
Class Attendance
:
As a discussion-based course, it is important that you notmiss scheduled class meetings. However, I realize that occasional professionaland personal scheduling conflicts are unavoidable. Therefore, you may miss 1class with no penalty. For each additional absence, your final participation gradewill be reduced by 5 points. If you must miss class, please try to Skype in.
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Confidentiality : Confidentiality on all papers and projects will be honored. Thenames of people or organizations may be changed for your coursework. Pleasesee me if you have any questions or concerns about your paper or project.
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