Knight School of CommunicationCOMM 633: Strategic Crisis and Issues ManagementFall 2011 Tuesdays 6 – 8:45 p.m. ___________________________________________________________________________
Tuesday 5-6 p.m. and by appointment
Coombs, W. T. (2012).
Ongoing crisis communication:Planning, managing, and responding
ed. Los Angeles:Sage.Additional readings posted on Moodle.
This course introduces students to the theories and practices that alloworganizations and individuals to successfully cope with the communication aspectsof a crisis. It relies heavily on a case study approach to explore crisis managementprinciples, strategies, and tactics in multiple contexts.Specific course objectives include:1.The ability to define and recognize a crisis and the importance of proactivelyattempting to prevent and prepare for it.2.An investigation of several theories related to crisis communication, as wellas a stage approach to exploring its various aspects.3.An enhanced understanding of how digital communication tools havechanged crisis management strategies and challenges.4.Experience creating a crisis management plan including analyzing anaudience, putting together a crisis management system, informationgathering and processing, crafting a message to key publics, reputationmanagement, and post crisis evaluation.