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Published by Shibly

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Published by: Shibly on Jan 11, 2012
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Internal andexternal factorsthat stimulate desire andenergyin people to be continually interested in and committed to a job,role, orsubject, and to exert persistent effort in attaining agoal
intensity of desire orneed, (2)incentiveorreward valueof the goal, and (3)expectationsof the individualand of his or hersignificantothers.
ortance of Motivation
Puts human resources into action
very concern requires physical, financial and human resources to accomplish the goals. It is throughmotivation that the human resources can be utilized by making full use of it. This can be done bybuilding willingness in employees to work. This will help the enterprise in securing best possibleutilization of resources.
Improves level of efficiency of employees
The level of a subordinate or a employee does not only depend upon his qualifications and abilities. Forgetting best of his work performance, the gap between ability and willingness has to be filled whichhelps in improving the level of performance of subordinates. This will result into-a.
Increase in productivity,b.
Reducing cost of operations, andc.
Improving overall efficiency.
Leads to achievement of organizational goals
The goals of an enterprise can be achieved only when the following factors take place :-a.
There is best possible utilization of resources,b.
There is a co-operative work environment,c.
The employees are goal-directed and they act in a purposive manner,d.
Goals can be achieved if co-ordination and co-operation takes place simultaneously which canbe effectively done through motivation.
Builds friendly relationship
otivation is an important factor which brings employees satisfaction. This can be done by keeping intomind and framing an incentive plan for the benefit of the employees. This could initiate the followingthings:a.
onetary and non-monetary incentives,b.
Promotion opportunities for employees,c.
Disincentives for inefficient employees.In order to build a cordial, friendly atmosphere in a concern, the above steps should be taken by amanager. This would help in:
ffective co-operation which brings stability,ii.
Industrial dispute and unrest in employees will reduce,iii.
The employees will be adaptable to the changes and there will be no resistance to the change,iv.
This will help in providing a smooth and sound concern in which individual interests will coincidewith the organizational interests,v.
This will result in profit maximization through increased productivity.
Leads to stability of work force
tability of workforce is very important from the point of view of reputation and goodwill of a concern.The employees can remain loyal to the enterprise only when they have a feeling of participation in themanagement. The skills and efficiency of employees will always be of advantage to employees as well asemployees. This will lead to a good public image in the market which will attract competent andqualified people into a concern. As it is said, Old is gold which suffices with the role of motivationhere, the older the people, more the experience and their adjustment into a concern which can be of benefit to the enterprise.
Maslows needs theory
Physiological needs
For the most part, physiological needs are obvious ² they are the literal requirements for humansurvival. If these requirements are not met, the human body simply cannot continue to function.Air, water, and food aremetabolicrequirements for survival in all animals, including humans.Clothing and shelter provide necessary protection from the elements. The intensity of the human
sexual instinct is shaped more bysexual competitionthan maintaining a birth rate adequate tosurvival of the species.
afety needs
ith their physical needs relatively satisfied, the individual's safety needs take precedence anddominate behavior. These needs have to do with people's yearning for a predictable orderlyworld in which perceived unfairness and inconsistency are under control, the familiar frequentand the unfamiliar rare. In the world of work, these safety needs manifest themselves in suchthings as a preference for  job security, grievance procedures for protecting the individual fromunilateral authority, savings accounts, insurance policies, reasonable disability accommodations,and the like.Safety and Security needs include:
Personal security
Financial security
ealth and well-being
afety net against accidents/illness and their adverse impacts
ove and belonging
After physiological and safety needs are fulfilled, the third layer of human needs are social andinvolve feelings of  belongingness. This aspect of Maslow's hierarchy involves emotionally basedrelationships in general, such as:
umans need to feel a sense of belonging and acceptance, whether it comes from a large socialgroup, such as clubs, office culture, religious groups, professional organizations, sports teams,gangs, or small social connections (family members, intimate partners, mentors, closecolleagues, confidants). They need to love and be loved (sexually and non-sexually) by others. Inthe absence of these elements, many people become susceptible to loneliness,social anxiety, andclinical depression. This need for belonging can often overcome the physiological and securityneeds, depending on the strength of the peer pressure; an anorexic, for example, may ignore theneed to eat and the security of health for a feeling of control and belonging.
citation needed 
All humans have a need to be respected and to have self-esteem and self-respect. Also known asthe
elonging need 
, esteem presents the normal human desire to be accepted and valued byothers. People need to engage themselves to gain recognition and have an activity or activitiesthat give the person a sense of contribution, to feel accepted and self-valued, be it in a professionor hobby. Imbalances at this level can result in low self-esteem or aninferiority complex. People

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