Professional Documents
Culture Documents
Molly goes shopping at Publix, picks up 25 items that she needs for the week, and is
quickly on her way. Publix, being an intermediary, makes it possible for Molly to buy all
of her items in one place with only one transaction instead of ordering each item
separately from 25 different manufacturers. Even though marketing intermediaries may
sometimes cause headaches for manufacturers, they are here to stay because
intermediaries:
2.
Macy's is referred to as an "anchor store" in a large regional mall. It carries a wide variety
of merchandise, including clothing, shoes, and household merchandise. Macy's would
best be described as a _______.
E. transactional 0%
and
transformational
.
General Text page 407: Choice D is the answer. Horizontal conflict occurs between
Feedback intermediaries at the same level in a marketing channel, for example between
: two wholesalers or two retailers. Vertical conflict occurs between different
levels in a marketing channel, for example between the manufacturer and the
wholesaler, or between the wholesaler and the retailer. The other answers are
distracters.
Score: 1/1
4.
Cross-docking and inventory management are examples of what concept?
C. Transaction 0%
Marketing
D. Channel 0%
Dynamics
E. Relationshi 0%
p Marketing
General Lecture page 94: Logistics focuses on getting the right amount of the right
Feedback product to the right place at the right time at the lowest possible cost. The
: emphasis of logistics is on distribution, getting the product from point of
origin to point of consumption. Cross-docking allows for the quick and
efficient method of sorting goods coming from the manufacturer to the retailer.
Cross-docking essentially involves two docks, an arrival dock and a departure
dock. Goods coming from the manufacturer enter the plant at the arrival dock
and are then sorted and prepared to exit on the departure dock. Thus, cross-
docking serves an important logistical function since it allows goods to flow
quickly and efficiently from the manufacturer to the retailer. Inventory
management requires coordination between suppliers and vendors in order to
maintain optimal levels of inventory. This an example of logistics since
inventory management focuses on the movement of products in a cost
effective manner throughout the supply chain.
Score: 0/1
5.
_____ refers to the linkage of computers among suppliers, manufacturers, and resellers to
transmit documents such as electronic purchase orders, invoices, and information.
General Text page 421: EDI’s are used to transmit and manage information in a supply
Feedback chain. This is achieved through the linking of computers and the continuous
: flow of information throughout the supply chain. An electronic data
interchange combines proprietary computer and telecommunication
technologies to exchange electronic invoices, payments, and information
among suppliers, manufacturers, and retailers.
Score: 1/1
6.
Schneider National is a logistics firm that places on-board computers in each of its trucks.
By using communication satellites, the Schneider's customer service representatives
located in Green Bay, Wisconsin, can tap into a truck's on-board computer to find out
exactly when a customer's order will arrive and the specific items included in the order.
Schneider National is using a(n) _____ to provide more meaningful information to its
customers.
7.
Zook Company is a wholesaler that buys footballs and then sells them to other businesses,
such as Sports Authority and Target. The company is independent of the manufacturer it
buys from and it takes possession of the footballs. In addition to storing the inventory, the
company provides financing services to the retailers. However, it does not provide any
feedback from the retailers to the manufacturers. What type of wholesaler is Zook
Company?
Student Value Correct Feedback
Response Answer
Distributo 0%
A. r
B. Jobber 100%
C. Vertically 0%
integrated
D. Franchise 0%
E. Agent 0%
8.
You probably own several pairs of blue jeans. Further, it is highly likely you purchased
those jeans at retail stores located in a shopping mall. It is quite unlikely you bought the
jeans directly from the manufacturer. In fact, most goods are brought to you via a(n)
_____, which consists of several organizations involved in the process of marketing
products or services and making them available for our use as consumers.
D. marketing 0%
hierarchy
E. organizationa 0%
l chain of
command
9.
Larry's parents decide to buy him a car as a graduation present, so Larry places an order
through Jeep.com for a customized Jeep Wrangler. The information that he specifies is
transferred electronically to DaimlerChrysler, the manufacturer of Jeeps. The order is then
sent electronically from DaimlerChrysler to its suppliers so they can send the necessary
parts exactly when needed to assemble Larry's Jeep Wrangler. Larry's Jeep is
manufactured and sent to the local dealer for Larry to pick up. The entire process, from
order to delivery, took only ten days. This process is an example of _____ made possible
by _____.
C. logistical 0%
lag
D. customer 0%
response
cycle
E. lead time 100%
1.
Marco traveled across three states to shop at Tiffany's to buy his girlfriend, Jana, a
present. This is the only Tiffany's store in the entire region. The degree of channel
coverage for Tiffany's is:
Student Valu Correct Feedback
Response e Answer
A. Intensive 0%
Exclusive 100%
B.
C. Transactiona 0%
l
D. Logistical 0%
E. Speed 0%
2.
Ralph Lauren has numerous ways to distribute its famous shirts to customers. Ralph
Lauren has its own Polo stores throughout the U.S. and a Ralph Lauren website where
customers can design and purchase their own shirts. In addition, Ralph Lauren sells its
shirts through various retail stores such as Bloomingdales and Nordstrom. What type of
channel is being used to sell Polo shirts through Nordstrom?
C. vertically 0%
Student Value Correct Feedback
Response Answer
-
integrated
intensive 0%
D.
E. exclusive 0%
3.
In a direct channel, all channel functions are performed by:
General Text page 395: Choice B is the correct answer. A direct channel is a situation
Feedback where the producer deals directly with the ultimate consumer. There are no
: wholesalers or retailers acting as intermediaries. As a result, the producer must
perform all the channel functions in a direct channel.
Score: 1/1
4.
Mark is in the logistics department at Lowe's. Which of the following would not be one of
his duties?
General Lecture page 94: The four logistical functions of a supply chain are
Feedback transportation, warehousing and materials handling, order processing, and
: inventory management. Logistics deals with getting the right amount of the
right products to the right place at the right time at the lowest possible cost.
Logistics would not involve servicing the product after it has been delivered to
the customer.
Score: 1/1
5.
Within the domain of logistics management, the customer service concept implies that
firms should:
6.
A marketing expert described a _____ as looking like a butterfly. The manufacturer is the
body of the butterfly with many different suppliers accumulated on one side of the body
for the left wing and a large number of buyers collected on the other side to form the right
wing.
E. supply 100%
chain
General Text page 416: The supply chain is the sequence of firms that perform
Feedback activities required to create and deliver a good or service to consumer or
: industrial users. Thus, manufacturers receive materials from the “left wing”,
and transform them into products to be sold to the “right wing”.
Score: 0/1
7.
What type of stores rely on their large size and very deep selection to try to dominate the
market?
D) Anchor stores are well known national or regional stores, like Sears,
Macy’s and such that are usually found in malls.
E) Power retailers offer very large and deep selections in a narrow range of
products. Best Buy and Home Depot are good examples because they carry
huge selections of products in their respective categories.
Score: 1/1
8.
The Hallmark Card Company is able to maintain good dealer relationships because it
limits the number of stores in a geographic area and carefully monitors the quality of the
stores through which it sells. Hallmark uses _____ distribution.
10
.
Activities that focus on getting the right amount of the right product to the right place at
the right time at the lowest possible cost are called:
B. logistical- 0%
assisted
manufacturin
g (LAD)
C. logistics 100%
D. movement 0%
and storage
E. direct selling 0%
1.
Mike is an avid musician who opened a new music store called MP3s a few years ago.
Since then Mike has become much more knowledgeable about the business and has
decided to launch his own record label in order to have more control over the music that
he sells in his stores. This is an example of what?
2.
Marco traveled across three states to shop at Tiffany's to buy his girlfriend, Jana, a
present. This is the only Tiffany's store in the entire region. The degree of channel
coverage for Tiffany's is:
3.
A consumer buys berries at Remlinger Farms, flour and sugar at a bulk food store, and
milk and butter at a local dairy, then returns home to bake two dozen strawberry pies for a
family reunion. Considering only her shopping behavior (not the baking of the pies),
which logistical function activity did the consumer engage in that is ordinarily performed
by a retailer, such as a supermarket?
4.
Mr. D is the manager of a local Walgreens. His biggest concern is to make sure that his
store is always making the most profit possible. He cuts costs by focusing on certain
logistical decisions. Every other day Walgreens receives shipments from Pepsi, Evian,
Hershey, and numerous other manufacturers. Walgreens insists on small shipments every
two days, which helps to keep their inventory costs low. What system is Mr. D using at
Walgreens to reduce his costs?
E. vendor 0%
managed
inventory
5.
_____ refers to the linkage of computers among suppliers, manufacturers, and resellers to
transmit documents such as electronic purchase orders, invoices, and information.
General Text page 421: EDI’s are used to transmit and manage information in a supply
Feedback chain. This is achieved through the linking of computers and the continuous
: flow of information throughout the supply chain. An electronic data
interchange combines proprietary computer and telecommunication
technologies to exchange electronic invoices, payments, and information
among suppliers, manufacturers, and retailers.
Score: 1/1
6.
Customers currently link to Cisco's website to configure, price, and order its networking
equipment. Cisco then sends orders back out across the Internet to producers and
assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and
tested to Cisco standards, sometimes with procedures run remotely by Cisco. Most are
then drop-shipped to buyers, untouched by human hands on Cisco's payroll. The
individuals who monitor these transactions and make sure each is performed in a cost-
effective and timely fashion are engaged in:
General Text page 416: Supply chain management is the integration and organization
Feedback of information and logistics activities across firms in a supply chain for the
: purpose of creating and delivering goods and services to consumers. Cisco’s
supply chain requires sophisticated information technology that allows
different companies to share and operate systems for delivering the product to
the consumer. Supply chain management involves overseeing and applying
these different methods in order to ensure their smooth operation.
Score: 0/1
7.
MGM is a company that makes and distributes movies and television shows, but some
say the company's real value lies in its library of over 4,100 films, on which it currently
collects licensing fees. Concerning future growth for the company, a news article states,
"[MGM CEO] Yemenidjian's vision, viewed as solid by Wall Street and industry watchers
alike, is to develop branded channels, such as MGM Drama or MGM Comedy, through
which it can leverage the library to reap distribution and advertising fees as well." MGM's
strategy of launching cable television channels on which to display its movies and shows
is an example of:
8.
The Hallmark Card Company is able to maintain good dealer relationships because it
limits the number of stores in a geographic area and carefully monitors the quality of the
stores through which it sells. Hallmark uses _____ distribution.
9.
Larry's parents decide to buy him a car as a graduation present, so Larry places an order
through Jeep.com for a customized Jeep Wrangler. The information that he specifies is
transferred electronically to DaimlerChrysler, the manufacturer of Jeeps. The order is then
sent electronically from DaimlerChrysler to its suppliers so they can send the necessary
parts exactly when needed to assemble Larry's Jeep Wrangler. Larry's Jeep is
manufactured and sent to the local dealer for Larry to pick up. The entire process, from
order to delivery, took only ten days. This process is an example of _____ made possible
by _____.
10
.
Moving goods over short distances into, within, and out of warehouses and manufacturing
plants is called:
1.
Student Response
Value
Correct Answer
Feedback
A.
Suppliers
0%
B.
Retailers
100%
C.
Consumers
0%
D.
Wholesalers
0%
E.
Advertisers
0%
General Feedback:
Lecture page 91: Retailers have consolidated or grown such that many
of them are now larger than the manufacturers that sell to them.
Plus, retailers have been using more and more technology to record
their customers' purchases. This detailed information about consumer
spending patterns gives retailers more power in the marketplace.
Score:
0/1
2.
Student Response
Value
Correct Answer
Feedback
A.
Power Retailer
0%
B.
Discounter
0%
C.
Specialty Store
0%
D.
Wholesaler
0%
E.
Department Store
100%
General Feedback:
Lecture page 91:
3.
Manufacturer's agents:
Student Response
Value
Correct Answer
Feedback
A.
furnish the racks or shelves that display merchandise in retail
stores, perform all channel functions, and sell on consignment to
retailers.
0%
C.
work for several producers and carry noncompetitive, complementary
merchandise in an exclusive territory.
100%
D.
own the merchandise they sell but do not physically handle, stock, or
deliver it.
0%
E.
have a small warehouse from which they stock their trucks for
distribution to retailers.
0%
General Feedback:
Text page 399
A) Rack jobbers furnish the racks or shelves that display merchandise
in retail stores, perform all channel functions, and sell on
consignment to retailers, which means they retain the title to the
products displayed and bill retailers only for the merchandise sold.
B) Cash and carry wholesalers take title to merchandise but sell only
to buyers who call on them, pay cash for merchandise, and furnish
their own transportation for merchandise
C) Manufacturer's agents work for several producers and carry
noncompetitive, complementary merchandise in an exclusive territory.
Manufacturer's agents act as a producer's sales arm in a territory
and are principally responsible for the transactional channel
functions, principally selling.
D) Drop shippers, or desk jobbers, own the merchandise they sell but
do not physically handle, stock, or deliver it.
E) Truck jobbers have a small warehouse from which they stock their
trucks for distribution to retailers.
Score:
0/1
4.
Student Response
Value
Correct Answer
Feedback
A.
electronic data interchange
0%
B.
materials handling
0%
C.
backward vertical integration
0%
D.
just in time inventory
100%
E.
vendor managed inventory
0%
General Feedback:
Lecture page 94:
5.
Student Response
Value
Correct Answer
Feedback
A.
automate customer service.
0%
C.
establish logistics costs and let customer service follow.
0%
D.
maximize customer service levels, then make the necessary logistics
decisions.
0%
E.
minimize customer service levels, then make the necessary logistics
decisions.
0%
General Feedback:
Text page 423
A) This doesn't make sense; some services cannot be automated.
B) Customer service is the ability of logistics management to satisfy
users in terms of time, dependability, communication, and
convenience. The ultimate goal is to achieve customer satisfaction in
the most cost-effective manner. This involves balancing the
logistical cost factors against customer service factors. This
implies that firms should set customer service levels and logistic
costs simultaneously in order to achieve strategic goals.
C) The ultimate goal is to achieve customer satisfaction in the most
cost-effective manner. Therefore customer service takes precedence
over logistical costs. Without satisfied customers the need for low
costs disappears.
D) You do not need to maximize customer service levels first; however
you need to make sure that the customers are satisfied and that
logistical costs are as low as possible to achieve the desired level
of customer service. It is best to make logistical cost decisions and
customer service decisions simultaneously in order to achieve a happy
balance between cost and service.
E) You do not want to minimize customer service levels. It is best to
make logistical cost decisions and customer service decisions
simultaneously in order to achieve a happy balance between cost and
service.
Score:
0/1
6.
Student Response
Value
Correct Answer
Feedback
A.
promised for delivery.
0%
B.
billed and paid for.
0%
C.
acknowledged by the customer.
0%
D.
received and ready for use or sale.
100%
E.
billed to the customer.
0%
General Feedback:
Text page 423: By definition, the time between ordering an item until
it is received and ready for use or sale is replenishment time.
Replenishment time is also known as order cycle time or lead time. A
current emphasis in supply chain management is to reduce lead time,
or replenishment time, so that the inventory levels may be minimized.
Score:
0/1
7.
Student Response
Value
Correct Answer
Feedback
A.
speed, time
0%
B.
convenience, time
0%
C.
convenience, place
100%
D.
place, time
0%
E.
prestige, place
0%
General Feedback:
Lecture page 89
A) The location of the Walgreen’s creates place utility moreso than
time utility. Also, the convenience aspect is more important than the
speed aspect.
B) Although it may be true that the more convenient location also
creates time utility, place utility is the basis for the time savings
and therefore a better answer.
C) The location is convenient because it is on the side of the street
that people returning from work in the evening are driving on. The
convenient location of the store creates its place utility.
D) Place is not one of the aspects of time utility. Place is a whole
different type of utility.
E) There is no mention of the location being prestigious. The utility
is created by the convenience of the location.
Score:
0/1
8.
A.
transformational
0%
B.
logistical
0%
C.
transactional
0%
D.
implementing
0%
E.
facilitating
100%
General Feedback:
Text page 391
A) Transformational function is not one of the functions performed by
marketing channel members.
B) Logistical functions include assorting, storing, sorting, and
transporting products.
C) Transactional functions involve buying, selling, and risk taking
because intermediaries stock merchandise in anticipation of sales.
D) Implementing is not one of the functions performed by intermediaries.
E) The facilitating function includes financing, grading, and
marketing information and research.
Score:
0/1
9.
Susie goes to Publix and buys Dawn dish soap, Crest toothpaste, and
Tide laundry detergent. As the cashier is scanning the bar codes of
the various items at the cash register, it is sending a signal to
computers at Procter & Gamble that those items have been bought. When
they see enough customers have bought a certain product, P&G managers
instructs the warehouse to ship more to that store location. Which of
the following is this scenario describing?
Student Response
Value
Correct Answer
Feedback
A.
Electronic data interchange
100%
B.
Sales forecasting
0%
C.
Facilitating function
0%
D.
Transportation function
0%
E.
Supply chain management
0%
General Feedback:
Lecture Page 94
A) Electronic data interchange (EDI) combines proprietary computer
and telecommunication technologies to exchange electronic invoices,
payments, and information among suppliers, manufacturers, and
retailers. In this example Publix is connected with Procter & Gamble
by using EDI.
B) A sales forecast is the total sales of a product that a firm
expects to sell during a specified time period. In this example
Procter & Gamble is not forecasting any sales, they are just
responding to actual sales.
C) The facilitating function describes the financing, grading, and
marketing information and research performed by intermediaries.
D) The transportation function involves the buying, selling, and risk
taking performed by intermediaries.
E) Supply chain management is the integration and organization of
information and logistics activities across firms in a supply chain
for the purpose of creating and delivering goods and services that
provide value to consumers. EDI may be used in supply chain
management, but overall this answer is too broad.
Score:
1/1
10.
Student Response
Value
Correct Answer
Feedback
A.
Use an air express company to ensure that orders arrive on time
0%
B.
Use an intermodal transportation method to haul the orders
0%
C.
Charter a plane once a week to carry all necessary orders
0%
D.
Employ the services of a freight forwarder
100%
E.
Work with her suppliers to design a JIT system
0%
General Feedback:
Text page 428
A) Orders arriving on time is not the problem. The problem is high
transportation costs and air freight is very costly.
B) An intermodal approach would generally be larger shipments and
Regardo Inc. has many small-sized orders.
C) Chartering a plane would not save money on transportation costs
and would be very expensive in fuel costs alone
D) Regardo Inc. sends out a lot of small orders. This is a precisely
the circumstance that calls for the use of a freight forwarder, which
combines small shipments from several sources to secure all of them
more efficient shipping and lower their expense.
E) Designing a JIT system has to do with inventory costs. It will not
help her reduce her outbound transportation costs.
Score:
0/1
1.
Jeb is trying to market a new type of chewing gum. His new gum, Popsalot, is a low
involvement purchase. Which type of channel coverage should he employ?
A direct 0%
.
B. exclusiv 0%
e
C. intensive 100%
D indirect 0%
.
E. selective 0%
Historically, the "channel captain" has been the manufacturer. In recent years, the
power has been shifting to:
A Suppliers 0%
.
B. Retailers 100%
C. Consumers 0%
D Wholesaler 0%
. s
E. Advertisers 0%
General Lecture page 91: Retailers have consolidated or grown such that many of
Feedback them are now larger than the manufacturers that sell to them. Plus, retailers
: have been using more and more technology to record their customers'
purchases. This detailed information about consumer spending patterns
gives retailers more power in the marketplace.
Score: 0/1
3.
Jacob has opened Total Lawn Care, a service firm that will revolutionize the lawn care
industry. Although Jacob has limited operating capital, he still wants to open as many
stores as he can, as quickly as possible. Which of the following options should he
choose?
A An 0%
Student Valu Correct Feedback
Response e Answer
. administere
d vertical
marketing
system in
order to
achieve
distribution.
B. A 0%
wholesaler-
sponsored
vertical
marketing
system to
obtain
greater
economies
of scale.
C. A 100%
contractual
vertical
marketing
system
(franchise).
D Branch 0%
. offices
around the
country to
provide the
exposure he
needs.
E. A corporate 0%
vertical
marketing
system to
control the
distribution
system
established.
General Text page 400
Feedback A) An administered vertical marketing system requires coordination at
: successive stages of production and distribution, much like the corporate
vertical marketing system does, however it achieves it by the size and
influence of one channel member rather than through ownership.
B) Although a wholesaler-sponsored vertical marketing system would help
the reduce the cost of operating Jacob's business, it would not given him
the capital needed to expand.
C) A contractual vertical marketing system is Jacob's best option since he
has limited capital and wants to expand rapidly. Franchising Jacob's
business will allow it to grow quickly without much additional capital
invested. The franchisees are the ones investing the additional capital
which makes it possible for the franchisor, Jacob, to expand his business
rapidly.
D) Since Jacob has limited operating capital, and having branch offices
around the country would require a large amount of money, this is not the
best approach.
E) A corporate vertical marketing system involves the combination of
successive stages of production and distribution under a single ownership.
Examples of this include forward and backward integration. This system is
used to reduce distribution costs and gain greater control over supply
sources. It requires a lot of capital and will not help Jacob open stores as
quickly as possible.
Score: 0/1
4.
Mr. D is the manager of a local Walgreens. His biggest concern is to make sure that his
store is always making the most profit possible. He cuts costs by focusing on certain
logistical decisions. Every other day Walgreens receives shipments from Pepsi, Evian,
Hershey, and numerous other manufacturers. Walgreens insists on small shipments
every two days, which helps to keep their inventory costs low. What system is Mr. D
using at Walgreens to reduce his costs?
A electronic 0%
. data
interchang
e
Student Value Correct Feedback
Response Answer
B. materials 0%
handling
C. backward 0%
vertical
integration
E. vendor 0%
managed
inventory
_____ refers to the linkage of computers among suppliers, manufacturers, and resellers
to transmit documents such as electronic purchase orders, invoices, and information.
A Strategic 0%
. information
alliance
B. Reciprocal 0%
data
exchange
C. Integrated 0%
information
system
D Integrated 0%
. sales
managemen
t system
E. Electronic 100%
data
interchange
General Text page 421: EDI’s are used to transmit and manage information in a
Feedback supply chain. This is achieved through the linking of computers and the
: continuous flow of information throughout the supply chain. An electronic
data interchange combines proprietary computer and telecommunication
technologies to exchange electronic invoices, payments, and information
among suppliers, manufacturers, and retailers.
Score: 0/1
6.
_____ are firms that perform most or all of the logistics functions that manufacturers,
suppliers, and distributors would normally perform themselves.
A Freight 0%
. forwarders
B. Freight 0%
jobbers
C. Wholesaler 0%
s
D Rack 0%
. jobbers
E. Third-party 100%
logistics
providers
7.
Many elementary schools participate in programs where students go out into the
community on behalf of a company to sell products from a catalog of goods, which the
company ships directly to the consumer. Usually the school gets a cut of the profits and
the kids are rewarded with prizes based on how much they sell. What type of channel
member do the school children represent in this example?
A Network 0%
. Marketer
B. Merchant 0%
Wholesale
r
C. Agent 100%
D Jobber 0%
.
E. Distributor 0%
8.
A transformationa 0%
. l
B. logistical 0%
C. transactional 0%
D implementing 0%
.
E. facilitating 100%
Susie goes to Publix and buys Dawn dish soap, Crest toothpaste, and Tide laundry
detergent. As the cashier is scanning the bar codes of the various items at the cash
register, it is sending a signal to computers at Procter & Gamble that those items have
been bought. When they see enough customers have bought a certain product, P&G
managers instructs the warehouse to ship more to that store location. Which of the
following is this scenario describing?
A Electronic 100%
. data
interchange
B. Sales 0%
forecasting
C. Facilitating 0%
function
D Transportatio 0%
. n function
E. Supply chain 0%
management
10
.
Within the context of a supply chain, _____ is the ability of a logistics system to
satisfy users in terms of time, dependability, communications, and convenience.
A distribution 0%
. management
B. customer 100%
service
C. stockout 0%
creation
D lead time 0%
.
E. replenishmen 0%
t
Cindy wants to open a retail store in the mall where she can sell a few carefully
selected lines of women's clothing. If Cindy opens her shop, what kind of store
would it be considered?
B. Nonstore Retailer 0%
C. Department Store 0%
D. Discounter 0%
E. Power Retailer 0%
A. Correct! Specialty stores are generally small and carry limited product lines with
average to deep selection. This is the best description of Cindy’s shop.
B. Distracter
C. Department stores are large, carry a wide variety of product lines with average to
deep selection, and are generally the anchor stores within malls.
E. Power retailers, known as category killers, are large and generally have a narrow
product line with great depth.
Score: 0/1
2.
Marco traveled across three states to shop at Tiffany's to buy his girlfriend, Jana, a
present. This is the only Tiffany's store in the entire region. The degree of channel
coverage for Tiffany's is:
A. Intensive 0%
C. Transactional 0%
D. Logistical 0%
E. Speed 0%
B. Correct! Exclusive channel coverage means that the good is not widely
distributed. Exclusive channel coverage provides an individual store with the
exclusive right to distribute the product in a given area. Exclusive coverage is
generally used for specialty goods.
Score: 0/1
3.
Manufacturer's agents:
A. furnish the racks or shelves that display merchandise in retail stores, perform
all channel functions, and sell on consignment to retailers. 0%
B. take title to merchandise but sell only to buyers who call on them, pay cash
for merchandise, and furnish their own transportation for merchandise. 0%
D. own the merchandise they sell but do not physically handle, stock, or deliver
it. 0%
E. have a small warehouse from which they stock their trucks for distribution to
retailers. 0%
A) Rack jobbers furnish the racks or shelves that display merchandise in retail
stores, perform all channel functions, and sell on consignment to retailers, which
means they retain the title to the products displayed and bill retailers only for the
merchandise sold.
B) Cash and carry wholesalers take title to merchandise but sell only to buyers who
call on them, pay cash for merchandise, and furnish their own transportation for
merchandise
D) Drop shippers, or desk jobbers, own the merchandise they sell but do not
physically handle, stock, or deliver it.
E) Truck jobbers have a small warehouse from which they stock their trucks for
distribution to retailers.
Score: 0/1
4.
C. Transaction Marketing 0%
D. Channel Dynamics 0%
E. Relationship Marketing 0%
General Feedback: Lecture page 94: Logistics focuses on getting the right amount
of the right product to the right place at the right time at the lowest possible cost.
The emphasis of logistics is on distribution, getting the product from point of origin
to point of consumption. Cross-docking allows for the quick and efficient method of
sorting goods coming from the manufacturer to the retailer. Cross-docking
essentially involves two docks, an arrival dock and a departure dock. Goods coming
from the manufacturer enter the plant at the arrival dock and are then sorted and
prepared to exit on the departure dock. Thus, cross-docking serves an important
logistical function since it allows goods to flow quickly and efficiently from the
manufacturer to the retailer. Inventory management requires coordination between
suppliers and vendors in order to maintain optimal levels of inventory. This an
example of logistics since inventory management focuses on the movement of
products in a cost effective manner throughout the supply chain.
Score: 0/1
5.
General Feedback: Text page 421: EDI’s are used to transmit and manage
information in a supply chain. This is achieved through the linking of computers and
the continuous flow of information throughout the supply chain. An electronic data
interchange combines proprietary computer and telecommunication technologies to
exchange electronic invoices, payments, and information among suppliers,
manufacturers, and retailers.
Score: 0/1
6.
B. market 0%
C. retailer cooperative 0%
D. logistical flow 0%
General Feedback: Text page 416: The supply chain is the sequence of firms that
perform activities required to create and deliver a good or service to consumer or
industrial users. Thus, manufacturers receive materials from the “left wing”, and
transform them into products to be sold to the “right wing”.
Score: 0/1
7.
Mike is driving over to his girlfriend's apartment and decides to buy some gum. He
could stop in a gas station, go to any grocery store, go to any discount store, or
even buy some out of a vending machine. The reason Mike has so many options to
buy gum is because chewing gum companies strive for _____ channel coverage.
C. Selective 0%
D. Direct 0%
E. Direct 0%
A) Indirect channel coverage is not one of the three 3 degrees of channel coverage.
B) Intensive distribution is when a firm tries to place its products and services in as
many outlets as possible. Firms using this want their product to be in every place a
consumer could conceivably get it, which is what gum companies want.
Score: 0/1
8.
Rob stops at the supermarket to purchase a package of Oreos and other groceries.
He is the ultimate consumer in a pipeline from the producer through intermediaries
including the grocery store. This pipeline is actually a:
A. logistical function 0%
B. transactional function 0%
C. consumer market 0%
D. marketing intermediary 0%
C) A market refers to the people with both the desire and the ability to buy a
specific product. Consumer markets may be the ultimate consumers or the end of
the marketing channel.
Score: 0/1
9.
Larry's parents decide to buy him a car as a graduation present, so Larry places an
order through Jeep.com for a customized Jeep Wrangler. The information that he
specifies is transferred electronically to DaimlerChrysler, the manufacturer of Jeeps.
The order is then sent electronically from DaimlerChrysler to its suppliers so they
can send the necessary parts exactly when needed to assemble Larry's Jeep
Wrangler. Larry's Jeep is manufactured and sent to the local dealer for Larry to pick
up. The entire process, from order to delivery, took only ten days. This process is an
example of _____ made possible by _____.
B) Sending the order electronically is an example of order processing but that is just
part of the entire inventory process. Also, cross-docking is a materials handling
process that has nothing to do with orders.
Score: 0/1
10.
Within the context of a supply chain, _____ is the ability of a logistics system to
satisfy users in terms of time, dependability, communications, and convenience.
A. distribution management 0%
C. stockout creation 0%
D. lead time 0%
E. replenishment 0%
C) Stockouts occur when firms run out of inventory. Firms would not want to create a
stockout.
D) Lead time is the lag from ordering an item until it is received and ready for use or
sale.
Score: 0/1