how the channel operates, and can be the manufacturer, the wholesaler, or theretailer.Score:1/1
Macy's is referred to as an "anchor store" in a large regional mall. It carries a wide varietyof merchandise, including clothing, shoes, and household merchandise. Macy's would best be described as a _______.
A.Power Retailer 0%B.Discounter0%C.SpecialtyStore0%D.Wholesaler0%E.Department Store100% GeneralFeedback :Lecture page 91:A. Power retailers, known as category killers, are large and generally have anarrow product line with great depth. The question states that Macy’s carries awide variety of merchandise, thus we can eliminate this possible answer choice.B. Discounters generally have many product lines with shallow selection.Unlike department stores such as Macy’s, discounters do not add much valueto the products they sell. Examples of discounters include Target and Wal-Mart.C. Specialty stores are generally small and carry limited product lines, theexact opposite of Macy’s.D. A wholesaler acts as an intermediary between manufacturers and retailers.E. Correct! Department stores are large, carry a wide variety of product lineswith average to deep selection, and are generally the anchor stores withinmalls. This accurately describes Macy’s.Score:1/1