Weight loss products know you're emotional about how you look ... they also know that when youremotional, it causes you to act on impulse. They have a better chance to "hook- you" when you'reemotional and "touched." Products try to stir up your emotion in an effort to get you to actimpulsively and buy into their claims. You should be emotional about your health and the way youlook, but don't let them use your emotion against you. Don't let your emotion blind you into notseeing the red-flags and real reason that they're really there -- to get the "2 easy payments of$39.99" out of you! Factor 3 -- Marketing Savvy & MediaJust because you're constantly seeing weight loss ads and commercials for diet pills and the new"xxx diet" does not mean it works and is credible. Just because you see a celebrity hosting theweight loss infomercial or program (who has been generously paid off ... do you really think amovie star is going to do an infomercial for free?) does not mean it's effective. What it does meanis that they have thousands, if not millions of dollars to pay for advertising and marketing so theycan get their product in front of you, be it radio, television, internet etc. so they can constantly"pitch you." How affective is marketing? Recently, a diet pill company was making the bogus claim "take ourweight loss pill and you can eat what you want and burn fat as you sleep" and made $152 millionin profit over 3 short years by doing radio commercials at over 600 stations across the country!That is until the Government stepped in and cracked down! And all the restaurants that areadding the "new xxx diet approved" menus, all they're doing is trying to make money too!Restaurants know that people are willingly paying, so why wouldn't they add low carb diet dishes(even though the number of calories in these dishes are alarmingly high and will cause you topack on pounds!) Realize, that just because you see a weight loss product time and time again on the television orradio does not mean it will be effective in losing permanent weight. All these weight losscompanies are trying to do is get their product in front of you over and over so it will be there whenyou're ready to buy. Many people make the mistake of assuming a product is credible simplybecause it's constantly on television. Factor 4 - RepetitionDiet pills and other weight loss products figure they more they can get in front of you, the morelikely you're going to buy it when that time comes. Lets face it, if you were interested in building adeck, when that time comes don't you think your going to choose the "smith deck company" thatyou saw time and time again on TV. Most people will simply use the one that's most convenientand right there. Many times people just pick the first product or service that comes to their headand have high hopes that everything will just work out. Unfortunately, many times it's no differentwith weight loss products. This is exactly why you see the same infomercial every day, every hour of the day for like 1 monthstraight ... and then all of a sudden it's gone. They get in, make their money on desperate peoplelooking to lose weight, and then they get out! And if you see it again in like 3-4 months down theroad, this means they made a lot of money on it previously and are back to make more. Theywouldn't be there if they weren't making money - period!