QUESTION PROVIDED

Choose any company of your choice and describe how the internal environment can affect marketers?

The following are the internal internal environment elements and how they affect the marketers:-

 Suppliers in Tigo are an important aspect of the environment because even the slightest delay in receiving supplies can result in customer dissatisfaction that is an negatively marketing aim compared to positive satisfaction marketing manager must make sure that the product arrives within the respective time frame to their customers . And also suppliers

 Suppliers of different materials like voucher cards and papers can supply fake or undemanded materials that can therefore lead to customer dissatisfaction .example shivacom supplying 500tsh voucher have made to customers of 500tsh voucher to switch to less subscription or higher because they can easily be duplicated.

 Marketing intermediaries refers to sellers, physical distribution firms, marketing services agencies, and financial intermediaries for Tigo company. these are the people that help the company promote, sell distribute it s products to final buyers they can sometime negatively represent the company if they don t maintain the business ethics and can cause the flotation of customers to be in a up and down flow. They are sometime used on assisting the factors for measuring the company success so as marketers have the function of protecting the capital therefore this can make the reform their function.

 Competitor this server a target market with similar products and service against whom a company must gain strategic advantage like vodacom tigo and zain. To remain competitive Tigo marketers must consider their biggest competitors are while considering it s own size and position in the industry the company should develop strategic advantage over another. Sometime competitors can make Tigo product sound to weak compared to theirs so marketers should get rid of the current market structure and should find necessary recommendation for the appropriate market structure. Example the add of the Bito and bus in itv hamia zain. So marketers should facilitate timely and effective decision making to bypass their competitors on market target.

 Public this is any group that has as interest in or impact on the organization's ability to meet it s goal for example in Tigo the financial public can hinder a company ability to generate profit if the cash flow is not on course. Media public which include newspapers and magazine that can publish articles of interest regarding the company and editorials that may influence customers opinions example ijumaa and kiu are really unpredictable friends of companies since today they say you precious tomorrow they call you ugly. minority public can questionthe action of company and put them in the public spotlight

 Employees are the drivers of the company therefore employees need to provide updates and be self motivated to enable Tigo to reach the desired destination on it s objectives therefore they need to provide the information at the finger tip as to assist marketers fulfill their function and duty.. They have to follow the code of ethics and code of conduct. example if employer wont be collaborative with the marketers there for there will be a very high assumption of failure of marketers.

 Customers are the potential beneficiaries of the services provided that need to be given special attention by marketers since there disapproval of the product can highly escalate the sales or reduce. The customers normally have the satisfaction they expect from a product therefore if customers are not satisfied therefore they can not acquire the product or have a demand of it in future including lowering the company reputation. Example customers should receive promotion otherwise they don t find the need to listen to marketers if nothing is new particularly on the services provided. Promotion like ongea bure for a given time frame then Tigo should introduce a new one like pata sim na line bure..