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TRANSACTIONSTRANSFORMATIONSTRANSLATIONS
Metrics That Matterfor Building,Scaling,and FundingSocial Movements
OCTOBER
2011
Manuel PastorJennifer ItoRachel Rosner
 
Acknowledgements
This report would not be possible without the generosity and patience of those we interviewed forthis project and of those we have spoken with over the past several years. While we are alwaysappreciative of people’s time and thoughtfulness, we were particularly struck in this project by theopenness and willingness to share tools and insights. Metrics is not a topic that one would expectto ll a room, let alone two rooms, as was the case for our bi-coastal convening.This project was made possible with support from the Ford Foundation. We thank Alta Starr, inparticular, for her leadership not only on this project but in her on-going efforts to support basebuilding and movement building across the U.S. We hope this report does justice to the vision andvalues that she brings to both philanthropy and organizing.For the invaluable, behind-the-scenes research and administrative support that makes this allpossible, we owe thanks to the staff and students of USC’s Program for Environmental andRegional Equity, especially Rhonda Ortiz, Jacqueline Agnello, Vanessa Carter, Michelle Saucedo,Madeline Wander, and Anthony Perez.We also thank Veronica Terriquez and Leland Saito of USC’s Department of Sociology for theircontributions to the project. And we want to give a shout-out to Barbara Masters who, whilecollaborating with us on another project, kept us apprised of relevant articles and resources.While the authors take full responsibility for any errors or shortcomings, we owe the real insightsbehind this report to the wide range of leaders – organizers, trainers, funders, and thinkers – whoare forging today’s social movements. In a eld of work that is more a marathon than a sprint, wehope that this report is helpful in sustaining yourselves, your organizations, and your movements inthe ght for justice for all.
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