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Syllabus Creativity

Syllabus Creativity

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Published by Kenyon Stanley

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Published by: Kenyon Stanley on Jan 13, 2012
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1Knight School of CommunicationCOMM 639: Creativity & InnovationSummer 2011Session IITuesday, Thursday 6  9 p.m. ___________________________________________________________________________
Professor
Kim Weller Gregory, Ph.D.Dana 102Cgregoryk@queens.edu 704.277.6773 (cell)
Office Hours
By Appointment
Textbooks
Gallo, C. (2011).
The innovation secrets of Steve Jobs: Insanely different  principles for breakthrough success
. New York: McGraw-Hill.
 
Solis, B. (2010).
ngage: The complete guide for brands and businesses tobuild, cultivate, and measure success in the new web
. Hoboken, NJ: John Wiley& Sons.Additional readings posted on Moodle.
D
escription
Global flattening, digital communication tools, and a recessed economy have dramatically shiftedtodays marketplace. Competition and change are two constant challenges for organizations. As aresult, innovation is imperative.This course explores both traditional and cutting-edge approaches to innovation. Creativity,collaboration, and design are still essential, yet contemporary organizations are realizing the potential of new ways of thinking, such as right-brain approaches to organizing and open innovationor theability to create new ideas through harnessing the distributed knowledge of many. By building anauthentic, collaborative relationship among a community (employees and consumers), organizations cantap into the creative potential of the crowd.In this course we will investigate how creativity and innovation can be fostered through curiosity, play,passion, revolution, connection, dialogue, design, experience, storytelling, engagement, integration, andfailure. In addition, this course will explore how shifting communication practices shape knowledge,networks, and innovation and their surrounding ideologies.
 
2Specific course objectives include:1.
 
Understanding historical foundations of shared knowledge, networks, and innovation.2.
 
Exploring key elements for fostering creativity and innovation in todays hyper-connectedmarketplace.3.
 
Investigating best practice for innovation including open source innovation, connectivity throughsocial networks, and community through authentic relationships.4.
 
Examining ways an individual can harness his or her own creative abilities, such as play, risk taking,and centering.5.
 
Increasing personal knowledge and skills at using digital tools and social networks to buildconnectivity and drive innovation, as well as metrics to measure and track success.
Course Policies
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Connections:Moodle: I will post general course announcements on Moodle (http://moodle.queens.edu/). Pleasecheck our Moodle course site regularly, or you may sign up to have postings forwarded to youremail account.Twitter: I will also share ideas and resources as well as post some course announcements on Twitterusing hashtag #639create.RexMail: Due to FERPA (Family Educational Rights and Privacy Act) regulations, I will contact youthrough your Queens RexMail account rather than your personal or work email. Please check thataccount regularly or forward incoming emails to a preferred account.
y
 
Assignments: Please email me assignments electronically by 6 p.m. on the assigned day. Blog linksshould be sent to my Queens email account as well. Any assignments submitted after 6 p.m. will beconsidered late. Typically, any late assignment that I choose to accept is penalized a minimum of one letter grade for each class meeting that it is late.
y
 
Writing: As students in a graduate program, your writing should be clear, coherent, and error free.Please make an appointment at the Center for Academic Success Writing Center for any extraassistance (contact Jenn Goddu atgodduj@queens.eduor 704.688.2765; also seehttp://www.queens.edu/studentlife/resources/writing_center.asp). Written assignments shouldfollow APA guidelines.
y
 
Grading: Some written assignments will receive letter grades that will be converted to a numericalscore for final grade computation. The grading scale is as follows:A 100 90 Superior work. Creative.B 89 80 Good work. Could improve in one of these areas: ideas,argument, or grammar.C 79 70 Adequate work. Could improve in two of these areas: ideas,argument, or grammar.F 69 & below Unacceptable work. Reflects unacceptable level of commitmentor skill.
 
3
y
 
Class Attendance
:
As a short session, we will meet twice a week for 6 weeks. Therefore, it isimportant that you not miss scheduled class meetings. For absences to be excused, you mustprovide me with advance notice and compelling justification. If you must miss class, please try toSkype in.
 
y
 
Confidentiality: Confidentiality on all papers and projects will be honored. The names of people ororganizations may be changed for your coursework. Please see me if you have any questions orconcerns about your paper or project.
U
niversity Policies
y
 
University Closings/Cancelled Classes: QAlert: Sign up to receive campus emergency notificationsvia voicemail, text and/or e-mail atwww.queens.edu/alert. If classes are meeting but you feel thatyou cannot find a safe way to get to class, you should notify me as soon as possible. Should I needto cancel class, I will notify you by sending out a message on Moodle and Twitter.
y
 
Honor Code & Plagiarism
:
 
The Honor Code, which permeates all phases of university life, is based onthree fundamental principles. It assumes that Queens students: a) are truthful at all times, b)respect the property of others, and c) are honest in tests, examinations, term papers, and all otheracademic assignments.Plagiarism is representing anothers words or thoughts as ones own, and it is a clear violation of Queens Honor Code. It can take many forms, including word-for-word plagiarism or paraphrasingwithout providing proper citation of source. To learn more, visit the Queens Center for AcademicSuccess located in the basement of Dana(http://www.queens.edu/studentlife/resources/academicresourcecenter.asp)or the following website:http://www.plagiarism.org/. Please contact me if you have any questionsor believe a violation of the Honor Code has occurred.
y
 
Intellectual Property Policy: Queens University of Charlotte faculty and students adhere to theQueens Intellectual Property Policy. See Faculty Handbook,http://moodle.queens.edu,
 
and the Queens University of Charlotte website athttp://www.queens.edu.
y
 
Disability Accommodations:
 
If you are a student with a verified disability and you requireaccommodations, please provide me with the necessary memorandum that was given to you byStudent Disability Services. Contact: The Coordinator of Disability Services: Sandy Rogelberg, 704-337-2508.

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