Creating a learning culture in the company requires traditional Asian values to undergoadaptation values to meet the new economy. Listening skills will become ever moreimportant: listening to customers, listening to feedback and new ideas from front-line staff,and listening to and support new business ideas will be the ‘cashflow’ of the new centurycompany.Economics suggests that customers are always looking for new and better ways of meetingtheir needs. In addition, they will balance convenience with price. 21st CenturyCorporations can keep in tune with these needs by revaluing employees, integratingcustomers and building better market relationships with all of their partners in thecompany. Like a good web site, the quality and degree of stickiness of these relationshipsis another important new frontier of the 21st Century Corporation.John M. ReadCertified International Job & Career Transition CoachManaging ConsultantWhat Career Next!
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Byrne, J. Management by the Web. In “The 21st Century Corporation – TheGreat Transformation”, published in BusinessWeek, August 21-28, 2000, p.84-96,McGraw-Hill Companies, USA
Harrison, R.T. & Leitch, C.M. (2000) Learning & Organisation in theKnowledge-Based Information Economy: Initial Finfings from a ParticipatoryAction Research Case Study. British Journal of Management, Vol. 11, 103-119,UK.