Eastern Condiments Pvt. Ltd.: A case of global sourcing
Eastern Condiments Pvt. Ltd. is a company that produces ready to eat food and spice and currypowders. They have annual revenue of around Rs. 300 Crore, and aims to increase the same to Rs. 350crore by the end of the year. For their operations, they used to procure from the spice markets all overIndia. Chilly and spices used to come from as far as Assam or Rajasthan. In the recent years, theyhave started procuring from abroad, especially ASEAN countries like Vietnam and Philippines, to takeadvantage of lower prices and exchange rate. They now have a dedicated purchase team to look overthese purchases, and have signed a contract with leading spice-sellers in these countries. Proximity of their plant to Kochi port makes this a logical step, as it is convenient to transport these commoditieseven from abroad. They have, in 2007, started a new plant in Ras al Khaimah, UAE, which functionsentirely on raw materials imported from over 40 countries. They also have tie-ups with shippingcompanies for distributing their finished goods to their distributers in the US, UK and the Middle East.They handle distribution in India on their own, and have tie-ups with more than 40,000 shops in 6states. M.E. Meeran, Chairman of the group, believes that supplier and distributor relationships arevital in their being able to provide quality products at reasonable prices, which is one of his principlesfor success.Sources:1.
Thomason Rajan, Dr. K.S. Chandrashekhar,
Brand the Kerala Products
. Kerala Calling, June2007 Page 34-35.
Hindu Business Line report on January 08, 2009:
The ‘Eastern’ Spice Route
Economic Times article on July 19, 2007:
Meet the King of Spices
Eastern Condiments Pvt. Ltd. Website
Hariyali Kisaan Bazaar: Model for vendor development
DCM Shriram Consolidated Ltd. (DSCL) is a company with turnover of over Rs. 3500 crore. Itoperates in various sectors like Chemicals, PVC resins, cement, textiles, and agro-based industrieslike sugar, urea and hybrid seeds. Because of its deep involvement with the farmers both on theprocurement and the selling side, DSCL has become an integral part of the lives of thousands of