Jersey Shore - Numbers Reveal Reality of the Situation
Most Americans with televisions and internet access have by now at least heard of MTV'sJersey Shore reality show. Most also know that Domino's, Dell, and other companies stopped advertising duringthe show to protest the cast of self-proclaimed "guidos" and "guidettes" and their behavior, which the advertisersfelt exploited a stereotype and reflected poorly on Italian-Americans.
What many people may not know is this: According to Nielsen ratings data, although Jersey Shorepremiered with a viewership of only 1.375 million, the Thursday night season finale was watched by 4.8 millionpeople. The nine episode season was the number one original cable series in the 12-34 age group on Thursdaynights, and the January 7, 2010 episode was the number one cable telecast. That particular episode was secondonly to the BCS National Championship game on broadcast networks.
This suggests that people did not just tune in to see what the hullabaloo was about upon hearingrepeated reports of sponsors withdrawing their ads. Had this been the case, there would have been a spike, andthen drop off, in the viewership. The numbers indicate that folks tuned in and kept watching; obviously, they likedwho and what they saw.
The controversial cast members have inundated late night talk show circuit, they have met withtelevision and movie stars and been spoofed on Saturday Night Live, as well as being the basis for an onlineflurry of activity including "Jersey Shore Nickname Generator". Hollywood starlets are wearing t-shirtsreferencing phrases used by cast members and society has been formally introduced to their slang words (suchas "grenade" for unattractive women).
The popularity of the show and cast can readily be seen in monetary numbers as well. NeonEntertainment says that Nicole "Snooki" Polizzi commands $2000 for personal appearances. TMZ.com alsoreports that she was recently paid $10,000 to host a "Fist Pumping Competition" in Opium night club at theSeminole Hard Rock in Florida.
Michael Schweiger of CEG Talent told EvilBeetGossip.film.com the appearance fees of other castmembers: Ronnie Mangro and Sammi "Sweetheart" Giancola both get $3500, while Jenni "JWoww" Farley takesin $5000, and Mike "The Situation" Sorrentino and DJ Paul "Pauly D" Delvecchio each receive $7500. Thesenumbers have or will probably increase soon after the time of this writing.
Bizbash.com reports that in 2009 B-list actors and celebrities commanded between $5000 and $10000to attend parties in Los Angeles, so it is not surprising that MTV has already green lit a second season of theJersey Shore. Reputedly, and understandably, with these same formerly unknown insta-celebrities.
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