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Digital Brand Strategy | Patrick Collings

Digital Brand Strategy | Patrick Collings

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Published by Patrick Collings
I gave this presentation to a tertiary education marketing conference in October 2008. This particular presentation looked at five interwoven themes that underpin digital brand strategy. Essentially it said don't get too caught up in the social media / Web 2.0 applications that dominate today, but understand how people are incorporating the digital world into their daily lives. Like most of my presentations it requires a talking head in front of it to explain many of the slides. Hopefully, viewed in its entirety it will convey the broad strokes of the presentation. For more of my thinking and observation on this topic please visit my blog, Brand Architect, at http://www.collings.co.za/
I gave this presentation to a tertiary education marketing conference in October 2008. This particular presentation looked at five interwoven themes that underpin digital brand strategy. Essentially it said don't get too caught up in the social media / Web 2.0 applications that dominate today, but understand how people are incorporating the digital world into their daily lives. Like most of my presentations it requires a talking head in front of it to explain many of the slides. Hopefully, viewed in its entirety it will convey the broad strokes of the presentation. For more of my thinking and observation on this topic please visit my blog, Brand Architect, at http://www.collings.co.za/

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Published by: Patrick Collings on Nov 09, 2008
Copyright:Attribution Non-commercial

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11/26/2012

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 Themes underpinning digital branding
MACE Congress 2008
Patrick CollingsSagacite Brand Agency
Stellenbosch15 - 17 October 2008
 
 Themes
 
The flow, not the contoursThe art of gliding15MB is the new 15 minutesOur virtual realityReassembling the fragmentation

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