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Bcg Matrix

Bcg Matrix

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Published by Shanky Jain

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Published by: Shanky Jain on Jan 16, 2012
Copyright:Attribution Non-commercial

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05/16/2013

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ITM EMBA BATCH-26
Members of Group-D
Alok GhoshAtul AwareGagan LambaKaruna LondheMahesh PalandheParvez Mujawar 
 
W
HAT IS BCG MATRIX
The BCG Growth-Share Matrix is a Planning Modeldeveloped by Bruce Henderson of Boston Consulting group byearly 1970
This study is based on the observation that a companysbusiness units can be classified into four categories as
Question Mark, Star, Cash & Cow, and Dog
This study based on the market growth & share of thecompanys classified busied business
This framework based on the assumption and the experiencecurve , considering the competition of the market segment
 
BCG GRO
W
TH SHARE MATRIX OFTATA MOTORS

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