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Nicolas Buttin_Think Design to Shape Sustainability_From Designing Products to Thinking New Systems_Design Management Thesis 2010

Nicolas Buttin_Think Design to Shape Sustainability_From Designing Products to Thinking New Systems_Design Management Thesis 2010

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Published by Nicolas Buttin
Design management thesis about sustainability, systems thinking and building tools for paradigm shift. Includes the concept of Goods Commons.
Design management thesis about sustainability, systems thinking and building tools for paradigm shift. Includes the concept of Goods Commons.

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Published by: Nicolas Buttin on Jan 16, 2012
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04/24/2014

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Nicolas ButtinUniversity of the Arts LondonLondon College of CommunicationMaster of Design ManagementSeptember 2010
THINKDESIGNTO SHAPESUSTAINABILITY 
FROMDESIGNINGPRODUCTS TO THINKINGNEWSYSTEMS 
How can design management shape sustainability at local levels through anonline platform for exchange, hire and purchase of products and services?
 
 
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Abstract
On the issue of sustainability, designers have been accused of being part of theproblem. Building on a design concept, the main research question is: how can designmanagement shape sustainability at local levels through an online platform for exchange, hire and purchase of products and services? The purpose of this study is tooutline recommendations for the development of such a product-service system (PSS).In order to answer the research question three areas of investigations have beenestablished and explored through the analysis of primary and secondary data:-
 
Definitions of design and design management-
 
Understandings and solutions to sustainability-
 
Perceptions, habits and involvement around sustainability at local levelsThe literature review covers the first two areas of investigation. It reviews the recentexpansion of design and its management to systems and services, notably throughdesign thinking. It also reviews the often-confronting spheres of sustainability (ecological,social, economic). Our field research addresses the neglected fourth sphere of this‘system’: personal issues and motivations. Two separate surveys in London and Pariswhere set up – as well as a blog – in order to investigate this area but also the potentialof the online PSS with end-users.Recommendations for this study conclude on building such a PSS concept using designthinking to encapsulate ecological, social, economic and personal issues regardingsustainability. An open, collaborative and generalist platform building on previous PSSsuccesses and initiatives is likely to grasp interest and inspiration from users as shown inour field research. Finally, continuing investigating the question on a global scale wouldbe needed to compare other types of areas and countries.
Key words:
Design, design management, design thinking, sustainability, product-servicesystem, PSS, online, local, exchange, share, products, services
 
 
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0.
 
Foreword
Contents
 1.
 
Introduction1.1
 
A problem of design1.2
 
Design concept1.3
 
Aim of the research1.4
 
Research question1.5
 
Research objectives1.6
 
Research methods2.
 
Literature Review2.1
 
What is design?2.2
 
What is design management?2.3
 
Sustainability understandings and solutions2.4
 
Product-Service Systems: a solution?2.5
 
Opportunities for design management2.6
 
Gaps in the literature3.
 
Analysis of Primary Research Findings3.1
 
Understanding(s) of sustainability3.2
 
Giving habits and disposal3.3
 
Getting habits and acquiring3.4
 
Involvement and concerns3.5
 
Synthesis and key findings4.
 
Discussion4.1
 
Demand for building localized goods and services exchange4.2
 
Potential of design management for building local PSS shaping sustainability5.
 
Recommendations6.
 
Conclusions and further research7.
 
References
8.
 
Suggested readings
 9.
 
Appendices
 

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