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NEIRA FERRAND, Pedro
+34 93 213 4655 C/ Pi I Margall 22, 6º 3ª Esc. Izq. +34 600 518151
08025 – Barcelona - Spain
EDUCATION2004 - 2006
IESE BUSINESS SCHOOL – Full Time MBA BARCELONA, SPAINMaster of Business Administration
1996 - 2001
UNIVERSIDAD DEL PACÍFICO LIMA, PERUBachelor Degree in Business Administration
EXPERIENCE2006 - 2008IMPRIMAONLINE
Jun.06-Jul.08GENERAL MANAGER - ENTREPRENEUR
Internet Start-Up. Online printing company based on an innovative “Low Cost” business model
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Developed Business Plan, presented it to potential investors, negotiated capital premium andcompleted the company's fund raising in only three months. Presented the project andobtained several government grants, awards and soft-loans at regional and state level (seedetails below).
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Raised 280,000 EUR€ of capital, achieved annualized sales of 500,000 EUR€ 12 monthsafter starting operations (average quarterly growth of 30%).
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Responsible for all the implementation of the start-up, from fund raising and legal set-up of the company, to personnel hiring, design of logistics, website architecture and development, pricing algorithms, contracts with developers and printing companies, and running day to dayoperations.
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Prepared and implemented the overall marketing plan. A multi-channel campaign with specialemphasis on online media, including CRM, weekly e-mailing campaigns and other directmarketing elements. Achieved customer base average quarterly growth of 39%.
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Extensive and advanced use of Search Engine Optimization (SEO), Search Engine Marketing(SEM) techniques on a day to day basis. Also, very advanced user of Google Adwords andGoogle Analytics interfaces. Obtained a Google Page Rank 5 after 5 months and top ten positioning (first page) in more than 70% of the relevant keywords for the business.
2005 BERTELSMANN - CÍRCULO DE LECTORES
Jun.05-Sep.05 MBA INTERNSHIP
Bertelsmann AG is a multinational media corporation operating in 63 countries
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Developed a feasibility study to open a new online book-selling company in Spain. Specifictasks included extensive market research supervision, defining competitive strategy, creating business model and developing financial projections working significantly with directmarketing measures.
2001 - 2004 GRUPO APOYO – Headquarters
Mar.03-Aug.04 PROJECT MANAGER - Strategy & Planning Headquarters
Grupo APOYO is Peru's largest business services group (400+ personnel) consisting of the Headquarters office and nine subsidiaries: Consulting, HR, Accounting, Publishing, Fund Management, Market Research, Image and PR, Web Services and an NGO (
)
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Fast-track promotion from Analyst to Project Coordinator after 1.5 years in the company(instead of the normal 3-4 year program).
EMPLOYEE OF THE YEAR AWARD (2003)
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Designed and implemented a turn-around marketing plan for the Business Publishingsubsidiary, converting a 3-year consecutive 20% loss into a 5% profit in 11 months.
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