Survey Results 1

Nidus Customers Responses

Survey Overview
Customers visiting Nidus between 14th Nov and 10th Dec, 2011 were asked to fill a 10-question survey which was placed at Nidus with the objective of ascertaining the following : The demographics of customers who visit / shop at Nidus Their frequency of shopping at Nidus Their reasons for buying products at Nidus (personal use, gifting, etc.) The items / product categories most preferred by customers Their level of satisfaction with the leather products sold at Nidus Their likes and dislikes specific to leather products sold at Nidus The types of leather products wanted by these customers 35 customers responded to the survey. The responses were tabulated and represented graphically, as shown in this presentation

Customers Responding to Survey @ Nidus

Demographic Related Questions

1. Name: ___________________________ 2. Age: _______ 3. Sex: Male Female

4. Occupation: _______________________

Question 1 was intended solely to initiate the questionnaire. Questions 2 & 3 ascertain the demographic of the respondent. Question 4 specifies the educational background of the individual.

Customer Demographics

Nidus Related Questions

5. How often do you shop at Nidus? Regularly- At least once a month Sometimes- Once in 3 months Seldom- Once in 6 months Rarely- Once in a year Never shopped there 6. At Nidus, you usually shop for: Yourself Your home

Personal Gifting

Corporate Gifting

7. What kind of products do you usually buy at Nidus? ________________________________________________________________________ ________________________________________________________________________

Question 5 determines respondents frequency of shopping at Nidus. Question 6 ascertain respondents main motive of shopping at Nidus. Question 7 gauges what products are most popular with respondents.

Shopping Frequency & Reason

Questions Related to Leather Products Available at Nidus

8. How satisfied are you with the leather products at Nidus? I love them I think theyre okay I think they could be better I dont like them at all 9. Is there anything that you particularly like/dislike about them? _____________________________________________________________________ _____________________________________________________________________ 10. What kind of leather products would you like to see at Nidus? _____________________________________________________________________ _____________________________________________________________________

Question 8 ascertains respondents satisfaction with available products. Question 9 considers the individual preferences of the respondents. Question 10 determines the kind of products respondents actually want.

Satisfaction with Leather Items

Most Wanted!
Apparel & Accessories Bags & Cases Stationery / Office Items
Jacket Footwear Wallets Belts Watch Straps Big Bags Office Bags Coin Pouches Satchel for Notebook & Pen Bags with full zips & ample pockets Folders Book Covers Stationery Boxes

Miscellaneous

Home Dcor Items Toys

Suggestions

More Trendy Small Trinkets Softer leather More affordable Men s Products More Variety Any new ideas are welcome!