DIPLOMA PROJECT FOLLOW-UP REDEFINED BRIEFName
: Soheni Arora
: Product Design
: Mr. Shekhar Chatterjee
: Self-Sponsored, for Nidus
Nidus primarily has 2 different sets of customers- Non-NID customers who come toNidus looking for unique, well-designed products and NID students who visit Nidus notonly to shop, but also to educate themselves about the kinds of products currentlypopular in the market.It was observed that the level of satisfaction with the Jawaja leather products availableat Nidus and the likes, dislikes and demands of the two sets of customers were quitedifferent (Ref: Survey Results 1 & 2 and Research Summary).A list of suggestions/demands common to both groups of respondents was compiled.The product list included: wallets, bags, jackets, footwear, folders, notebooks/diariesand more accessories for men. The other suggestions included: significantly lowerprices, softer leather and more small trinketsGroup 1 was happy with the look and feel of Jawaja leather products. But Group 2wanted more colors, textures, and material combinations, and sought better qualityfittings (zips, buttons).
The two groups want the same products, but with very different aesthetics. It istherefore advisable to make a collection of products that both groups want, but undertwo different ranges, each with its own unique aesthetic quality.