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Introduction to Brand Equity | Patrick Collings

 
 
 
 
 
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This was the second in a series of nine lectures that I gave as part of a holistic brand workshop for East African companies held in Kenya in May 2008. For more of my thinking and observation on this topic please visit my blog, Brand Architect, at http://www.collings.co.za/

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11/09/2008

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andreas sg

andreas sg

Thanks Mr Patrick for your paper about brand equity, it helps a lot with my college assignment, once again thanks a lot (sorry for the bad english).

12/07/2008