a socialmediaexplorer event

Explore Dallas-Fort Worth | Union Station Dallas February 17, 2012 AGENDA
Continental Breakfast 8:00 - 8:30 a.m. Frisco Room 8:45 a.m. - Grand Hall Brian Clark, Copyblogger Media
Sessions Grand Hall 9:45 - 10:15 Zena Weist Operationalizing Social Media Nichole Kelly No Fluff Social Media Measurement Kevin Magee How Big Brands Can Go Local Texas & Pacific Mike Merrill Make Small Big: Digital Strategies To Amplify Small Business Aaron Strout & Adrian Parker The State of Location Based Marketing/ Radio Shack Case Study Giovanni Gallucci Mastering Video Marketing

OPENING KEYNOTE

10:30 - 11:00

11:15 - 11:45

FIRESIDE CHAT
Chris Baccus, AT&T 12:00 p.m. - Grand Hall Lunch & Networking 12:30-1:30 - Frisco Room
1:30 - 2:00 Tom Webster Drowning In Numbers: Turning Social Media Data Into Insight Arienne Holland Smart Ears: Using Social Media Monitoring For Strategic Business Decisions Case Study Panel Brands TBA DJ Waldow Breaking The Rules of Email Marketing

2:15 - 2:45

Networking - 3:00 - 3:30 - Frisco Room

3:45 - 4:15 Tim Hayden Mobile Marketing: Turning Passive Advocates Into Social Influencers Journalism In The Social Era Panelists include representatives from SMU, Dallas Morning-News, Cision and more TBA

CLOSING KEYNOTE
4:30 p.m. - Grand Hall Jason Falls, Social Media Explorer Cocktail Reception & Networking - 5 p.m. - 6 p.m. - Frisco Room
DALLAS/FORT WORTH