Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
    Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
    Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
    Ebook245 pages5 hours

    Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

    By Roger Blackwell and Tina Stephan

    2/5

    ()

    Read preview

    About this ebook

    The unique ability of rock and roll to inspire fanatical support from its customers is undeniable; the loyalty showered upon the Rolling Stones, Elton John, Aerosmith, and others who create it, unmatched; and the lessons for corporate America, endless. In the past, business leaders have looked to the successes of other firms to guide their own strategies for increasing market share and capturing more consumer attention, spending, and loyalty. However, in today’s hyper-competitive marketplace, managers are looking for ways to shake, rattle, and roll corporate America’s traditional marketing and branding mindset. In Brands That Rock, Roger Blackwell and Tina Stephan, co-authors of best-selling Customers Rule! and From Mind To Market, take readers behind the music to uncover how businesses can create brands that become adopted by culture and capture a long-term position in the marketplace. Brands That Rock takes a unique, behind-the-music look at how businesses can increase brand awareness, customer loyalty, and profits by implementing some of the same strategies that legendary bands have used to transform customers into fan and create deep, emotional connections with them. Aerosmith and Madonna offer insight into how to evolve a brand to remain relevant in the marketplace without alienating current fans, while the Rolling Stones and KISS prove that successful execution at all levels of the brand experience are key to capturing long-term loyalty. Stephan and Blackwell also examine how businesses, from Victoria’s Secret and Wal-Mart to Cadillac and Kraft, have implemented ‘rock and roll strategies’ to become adopted by culture and secure fans in their own right.  Filled with fun anecdotes and interviews from industry insiders, Brands That Rock will relate to managers who grew up with classic rock, showing them how build iconic brands, and delight fans decade after decade.

    Roger D. Blackwell (Columbus, OH) is President of Roger Blackwell Associates, a consulting firm that works with Fortune 500 companies in the areas of consumer trends, strategy, e-commerce, and global business. A highly sought-after speaker, he is also Professor of Marketing at the Fisher College of Business at The Ohio State University. Tina Stephan (Columbus, OH and New York, NY) is Vice President of Roger Blackwell Associates. Together, they have collaborated on eight books, including Customers Rule! and From Mind to Market, and numerous articles and research projects.

    LanguageEnglish
    PublisherWiley
    Release dateMay 3, 2004
    ISBN9780471483441
    Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll

    Related to Brands That Rock

    Related ebooks

    Business For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Building Pan-african Brands

      Sep 1, 2016

      Building Pan-african Brands
      7 min read

    • Article

      Culture Drives Business

      Mar 14, 2024

      Culture Drives Business
      8 min read

    • Article

      08 for Whom The Bell Tolls

      Mar 19, 2024

      08 for Whom The Bell Tolls
      11 min read

    • Article

      An Exhilarating Rockit Ride

      Dec 8, 2023

      Joining Rockit in 2020 presented itself as the ultimate marketing challenge – to market a commodity-based product and turn it into a global consumer brand. Marketing a commodity really determines how good you are as a marketing team, and having alway

      4 min read

    • Article

      The 7 Tenets of Branding

      Aug 1, 2015

      The 7 Tenets of Branding
      3 min read

    • Article

      The Woodshed

      Feb 18, 2020

      The Woodshed
      3 min read

    • Article

      Name On Our Lips

      Sep 26, 2021

      Name On Our Lips
      6 min read

    • Article

      The Challenger Challenge

      Mar 23, 2023

      The Challenger Challenge
      4 min read

    • Article

      From Fine Art To Fine Herb

      Aug 3, 2021

      From Fine Art To Fine Herb
      7 min read

    • Article

      1990s

      Mar 13, 2020

      This is classic Speights. These ads established the essence of the brand, which is still used today – Mateship. From an effectiveness point of view, the brand is intertwined throughout the ad, both visually and verbally. I’m sure it drove a great bra

      1 min read

    • Article

      YOUR BRAND Is More Than A Logo

      Jul 22, 2019

      YOUR BRAND Is More Than A Logo
      2 min read

    • Article

      Bold Moves

      Jun 1, 2022

      As the old adage goes, “change is the only permanent thing in the world”. To be able to grow, one needs to step out of one’s comfort zone and take risks. This is especially true with MEGA, which had to go through a lot of changes to get to where it i

      2 min read

    • Article

      Embracing Designed Complexity

      Aug 12, 2018

      Sérgio Brodsky is an internationally experienced brand marketing professional and scholar of The Marketing Academy. Having worked for the world’s leading strategic communications agencies, he is a proven thought-leader, regularly being published and

      4 min read

    • Article

      Paradigm Shift

      May 3, 2019

      Paradigm Shift
      5 min read

    • Article

      Perception Reality

      Sep 22, 2017

      Perception Reality
      8 min read

    • Article

      17 Logos We Love

      Apr 1, 2014

      17 Logos We Love
      4 min read

    • Article

      Re-tales

      Feb 8, 2022

      THIS ISSUE: Distributors reveal how and why they connect with the international companies they work with. Today’s audio distributors have their hands full, now more than ever. As I’ve discussed previously in this space, COVID-related failures in the

      4 min read

    • Article

      Can You Read Culture?

      Dec 5, 2023

      Can You Read Culture?
      5 min read

    • Article

      Artschool.

      Nov 29, 2019

      Artschool.
      2 min read

    • Article

      International Updates

      Jun 25, 2020

      Why Mastercard sounds like a winning brand. Earlier this year, Amp, the world’s leading agency for sonic branding, announced that Mastercard earned the top spot in its annual Best Audio Brands Ranking 2020 study – a list measuring how effective brand

      2 min read

    Related categories

    Reviews for Brands That Rock

    2/5

    1 rating0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words

      Book preview

      Brands That Rock - Roger Blackwell

      Enjoying the preview?
      Page 1 of 1