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SCLM Introduction

SCLM Introduction

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Published by Rajat Kumar

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Published by: Rajat Kumar on Jan 17, 2012
Copyright:Attribution Non-commercial

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09/18/2014

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SCM: Integrated Perspective
 
Situations of CompetitiveAdvantage
Wh
at is Supply C
h
ain?
Motivation for Improvement t
h
roug
h
 Supply C
h
ain Reengineering: 5 Reasons
D
ecision Areas
Issues for Aspiring Supply C
h
ains
 
 A compre
h
ensive example of supply c
h
ainintegration wit
h
focus on quality is t
h
e case of N
DDB.
 
 ±
B
egan wit
h
just milk procurement and processing
.
 ±Over 50 years, t
h
ey
h
ave forward integrated t
h
ec
h
ain to include distribution, value addedproducts, and retailing
.
 ±T
h
ey
h
ave backward integrated into animal
h
usbandry, animal feed, and packaging
.
 
Cash logistics, quality assessment,developments of key inputs
Situations of Competitive Advantage

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