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Kebijakan Harga Global

Kebijakan Harga Global

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materi kuliah pak Agus Maulana
materi kuliah pak Agus Maulana

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Published by: Communication Management UI on Nov 10, 2008
Copyright:Attribution Non-commercial

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11/08/2012

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AGUS MAULANA AMN/KHG/MM/I/2008 1
KEBIJAKAN HARGAGLOBAL
Disiapkan oleh:AGUS MAULANA
 
AMN/KHG/MM/I/20082AGUS MAULANA
DELAPAN PERTIMBANGANDALAM MENETAPKAN HARGA DIPASAR MANCANEGARA
Apakah harga mencerminkan kualitasproduk?
Apakah harga sudah kompetitif?
Apa strategi dasar perusahaan?(penetrasi pasar, harga premium,keunggulan kualitas, atau yang lain).
Apa saja jenis potongan harga yangditawarkan dan apa saja jenispengeluaran yang harus dilakukan?
 
AMN/KHG/MM/I/20083AGUS MAULANA
DELAPAN PERTIMBANGANDALAM MENETAPKAN HARGA DIPASAR MANCANEGARA
Apakah harga produk harus berbeda disegmen yang berbeda?
Bagaimana sifat permintaan di pasar asing? Elastik atau inelastik?
Bagaimana kebijakan dan regulasitentang harga di pasar asing?
Apakah ketentuan tentang dumping dipasar asing dapat menimbulkanmasalah?

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