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Pemasaran Jasa Global

Pemasaran Jasa Global

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materu kuliah pak Agus Maulana
materu kuliah pak Agus Maulana

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Published by: Communication Management UI on Nov 10, 2008
Copyright:Attribution Non-commercial

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01/09/2013

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AGUS MAULANA GLOBSERV/MM/01/2008 1
PEMASARAN JASAGLOBAL
DISAMPAIKAN OLEH:AGUS MAULANA
 
GLOBSERV/MM/01/20082AGUS MAULANA
DEFINISI JASA
Jasa adalah tindakan atau perlakuanyang ditawarkan oleh satu pihak kepadapihak lain yang pada dasarnya bersifattidak berwujud (
intangible
) dan tidakmengakibatkan peralihan kepemilikan.Produksi jasa dapat melibatkan produkfisik ataupun tidak.
 
GLOBSERV/MM/01/20083AGUS MAULANA
KATEGORI PRODUK
Barang berwujud murni
Barang berwujuddengan layanantambahan
Hibrida
Jasa dengan tambahanbarang berwujud
Jasa murni

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