January 12, 2012 firstname.lastname@example.org
thursday january 12, 2012
volume 141 issue 13
Ian Moat, Allison Grogan, John Fraser, Lisa Riley, aylorLosier, Kiera Foti
HE ARGOSY is a member o the CanadianUniversity Press, a national co-operative o student newspapers.
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ARTS & LIT.
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Wray PerkinSimon Murray
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Mount Allison's women'shockey player
ghts for the puck.
Mount Allison won 8-1
against Saint Mary’sUniversity.See full photo library andbreakdown of the game atargosy.ca!
Mount Allison/Sue Seaborn
displays a previewof upcomingperformances.
I everything goes as planned, Mount Allison will have a brand new website this summer. Te website redesign comes at the heels o the now-complete branding project and willeasily incorporate the school’s new visualidentity.Te project, a joint eort betweenMarketing and Communications andComputing services, will involve contractinga web design rm to create a website created with input rom students, aculty, sta, andalumni. Te website has become an importantcommunication tool or new students and itis important the site meet the expectationso a range o audiences, not least o which isperspective students.Marc-Alexandre Chartrand, a ourth year international relations student said that when he was considering coming to Mt. A,the website was the only outlet he had to ndout more about the school. He said he oundit dicult to navigate and was concernedthat the current graphics and layout o the website would not impress current studentslooking at it. Others were more concernedabout navigability and ease o use. Geo Hutchinson noted “It needs to be easy tond what you’re looking or. It needs tobe streamlined. It needs to be intuitive.”Current students are not alone. Accordingto the 2011 E-Expectations Report by Noel-Levitz, one in ve students said they removeda school rom consideration because o a badexperience on an institution’s website. Te administration, or its part is takingonline communication seriously. In hiscommunity-wide e-mail in December,President Campbell seemed in agree inhis e-mail, “As many in our community appreciate, a university’s web site is integralto the way it communicates internally andexternally, to making a good rst impression,to strengthening our reputation... Each yearour community and audiences expect morerom our web site, and we must be able todeliver on those expectations i we are toachieve our mission.” Julie Stephenson, VP Communication orthe SAC thought it was a step in the rightdirection. “Te website redesign projectshows Mt. A is interested in developing theironline presence and the services they canprovide to students.” ony Frost, Director o Marketing andCommunications noted that the new websiteis needed or a number o reasons, to makeneeded upgrades, to integrate the new brandelements, and the ability to publish content onthe website more easily. He said the websiteupdate an important project or the university’sreputation. “It has huge implications orstudent recruitment, or undraising, oracademics,... campus lie” and other currentstudent needs. Mt. A will be contracting anoutside vendor in order to update the websiterom HML-based templates to a ContentManagement System (CMS) which aims togreatly improve the appearance and ease o use o the website. Currently, the school usesHML templates that ew people can work with, but the new CMS will be orms based which will allow content managers to editcontent rom any internet-enabled computer.Speciically,the site willlead to allsta andaculty havingpersonal pagesthey can updatethemselves,in addition tocontent editors who will managepages at dierentlevels (academicdepartments,administrativedepartments, etc).In December,the University sent out a requestor proposals and receivednearly a dozen submissions. Teschool plans to select a rm ordesign process and discovery phase by the endo the month and hold the rst o the ocusgroups as early as February. Various groups will provide input at dierent stages o theprocess, including having usability groupstest the website to ensure that people caneasily nd what they’re looking or.Frost said that while there will beallowances made or dierent groups thatrequire some fexibility there will be anemphasis on consistency across the site.“Students are coming rom all over the worldand they’re accessing your site rom dierentareas... and they need to know they’re on theMt. A site, they’re not on some site that’s notassociated with the University.”Asked about the school’s social mediapresences, Frost noted that it is, in act, agrowing part o communicating and it will beintegrated into the site, but that it needs to beused strategically.He ended by saying that the project is longoverdue at the school and that the university needs to adapt to changing technology. “...it’s vital that what we have makes it easy toconnect with each other right rom the startbut also on an ongoing basis.” Tere will bea dedicated website toupdate thecommunity as the projectprogresses.Any questions orcommentsshould bedirectedto ony Frost firstname.lastname@example.org.
University plans website redesign