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Cipr - Media Relations 2008

Cipr - Media Relations 2008

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Published by: elizabethaylor_x5987 on Nov 11, 2008
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Tutor:
Robert Minton-Taylor FCIPR
E-mail:
robert@minton-taylor.com
Tel:
01535 634 634
Working With The Media
Chartered Institute of Public Relations
Leeds Metropolitan University
Robert Minton-Taylor 
(Associate Senior Lecturer)
Leeds Business School
Friday, 15 February 2008
 
Tutor:
Robert Minton-Taylor FCIPR
E-mail:
robert@minton-taylor.com
Tel:
01535 634 634
Timetable
– Friday, 15 February2008
09.00 hrs Coffee09.15 hrs
Media Relations
10.45 Coffee11.00 hrs
Media Relations
(contd)12.30 hrs Lunch13.30 hrs
PR Writing
 15.00 hrs Tea15.15 hrs
PR Writing
(contd)16.15 hrs Close
 
Tutor:
Robert Minton-Taylor FCIPR
E-mail:
robert@minton-taylor.com
Tel:
01535 634 634
The Media Menu
Starter 
-- Survey of Business Journalists-- Review of Press, Broadcast and New Media
Intermediate Course
-- Role of the Media-- News Awareness - What Is News? & What Makes a Good Story-- News Release Distribution-- News Release Hints and Tips
Main Course
-- Creating Media Opportunities-- Media Relations Techniques-- How to Improve Your Media Targeting – News Releases-- Executive Interviews-- News/Press Conferences & Editor Briefings-- Photo Calls and Photo Stories
Dessert
-- 10 Things About Journalists

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