Tourism as one of the national development programs in Indonesia, now has become a focus of national and regional government. The development of tourism will be conducted with the variety of culture, art and natural condition.It is being estimated that economics world will be supported by three super service industry, such as information technology, telecommunication and tourism( Yoeti, 1999,5).In 1999 it seems that the performance of tourism in Indonesia getting better eventhe growth is still in the small scale about 2,6 % with 4.73 million visitors andUS$4.71 billion income ( Musa, 2005:3)The unpredictable situation in Indonesa, due to the economics crisis, Bali blast and terorism issue and global desease like avia flu, brought some effects tothe tourism industry both globally and nationally. After economic crisis thenumber of foreign tourists is decreasing. In 2001 the number of visitor is5,153,600 and became 5,033,400 in 2002. (BPS Pusat, 2004: 78).The effort to raise the national tourism industy need integrated link amongevery elements in tourism activities. It means that if one of the activities weak,than will be affecting the performance of tourism industry. The improvement of tourism industry really need a serious plan, coordination and link among everysingle element which support tourism ( Spilane, 1987:92).The purposes of this research focus on the effort of development intourism sector through the implementation of strategic management. Firstly, itwill discribe the potentials and obstacles that East Java has in the tourismdevelopment. Secondly to find the strategic factors that influece the effort of thedevelopment tourism sector. Finnally conducting the formulation of strategic andteh development programs throgh the analysis of strategic management.
Tourism is estimated being the dominance income of the regional area of EastJava. The development of tourism sector has the importance role, because it willraise the regional income and also job opportunities. Moreover the developmentof tourism has an importance role to keep the culture remains.By the definition, tourism is traveling from one place to another, both individualand groups to find the pleasure and happiness with the scenery, culture, art,knowledge and science. ( Soekardijo, 2000:5).Tourism is also known as a business activities in providing goods and services for the tourists concerning with the nessecities in traveling. So tourism is an activitythat consist of hundred element of business, include transportation like flight,cruise, train, tour agents, travel biroes, hotels , restaurant, convention hall, etc.( Lundberg, et al., 1997:6)In other words so tourism is such an economic activity. In the global perspective,tourism is an economic industry that has a biggest position in the future, andcalled as “ the biggest earner and employer” (Yoeti, 1998:9). The definition of tourim will expand in more complex way in the future. This research concern withthe tourism development that include the facilities, marketing, potential area and participation of all of parties in the tourism industry.2