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ecs shoes

ecs shoes

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Published by Bilal Yasir
ECS Shoes report Ehsan Chappal Store, Lahore Pakistan
ECS Shoes report Ehsan Chappal Store, Lahore Pakistan

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Published by: Bilal Yasir on Jan 19, 2012
Copyright:Attribution Non-commercial


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Ehsan Chappal Store
Table of Contents
ContentsPage #Historical PerspectiveStart-upVision StatementMission StatementChanges in Mission and Vision of the OrganizationFinancingCapital StructureHierarchyBranchesMarketing ToolsMarketing Issue Related to Stiff CompetitionSOPS if anyHRM PoliciesHR Issues and How the Company Resolved Those IssuesSWOT AnalysisPEST AnalysisPorters’ Five ForcesTax Issues or any other Government Related IssuesProduct LinesCultural Issues if ever facedBrand RecognitionDiversificationForecasting
1 |Page
Ehsan Chappal Store
Distribution ChannelsAdvertisementQuality Control SystemGrowth TrendsManagement Information System (MIS)Corporate Social Responsibility if fulfilled
2 |Page
Ehsan Chappal Store
First outlet opened in 1954 in Anarkali and soon became a raging success for its excellentquality and designing. Since then we have been expanding operations in the fields of manufacturing, importing, exporting and retailing. The expansion has been continuous and intandem with the market growth. Now third generation of the founder 
Mr. Fazal Rab Saddiquiis in the business yet the core values of business remain the same.
Ehsan Chappal Store (Pvt) ltd. Owns multiple brands of ladies and girls’ footwear, bags andaccessories including ECS, elements, effects and e-circles. All these brands are exclusivelyavailable at ECS stores located at most convenient locations in most major cities of Pakistan.ECS stores display largest variety of ladies footwear and accessories available at any singleoutlet.ECS is undoubtedly the most famous ladies footwear brand in the country with a history of over 50 years. Unsurpassed quality and contemporary designing are the hallmarks of all Ehsanchappal Store brands.A large family-owned chain of ladies footwear and accessories retail outlets. ‘For latest in ladiesfootwear’ is their slogan. The Company is involved in imports of raw materials, shoes and bags,manufacturing, retailing, wholesale, and exports. Imports and exports are relatively new vistasand now the management is paying much attention to improve both. For this, new contacts are being made and visits to potential buyers and suppliers are being undertaken systematically. Allthe products are sold under the brand name of ECS. This brand, its logo, and the name EhsanChappal Store are the property of Ehsan Chappal Store (Pvt.) Ltd.
3 |Page

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