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About Face-The Secrets of Emotionally Effective Advertising - Dan Hill

About Face-The Secrets of Emotionally Effective Advertising - Dan Hill

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Published by Catalina Cocos

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Published by: Catalina Cocos on Jan 19, 2012
Copyright:Attribution Non-commercial

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01/30/2014

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More praise for
 About FAce 
“I had been wondering for a long time if anyone would bring us back to oursenses when it comes to good advertising, branding, and marketing. Dan Hill has done a superb job in
About Face
. Elegant simplicity in communication iswhat this book is about. In the best tradition of facial coding pioneered byPaul Ekman at UC San Francisco Department of Psychiatry, Dan Hill  provides guidelines, based on evidence about how to bring about a renaissancein communications that truly connect with consumers.”
Felipe Korzenny, PhD, author of 
Hispanic Marketing: A Cultural Perspective
andFounding Director of the Center for Hispanic Marketing Communication atFlorida State University
“This is a very interesting and highly readable book, full of fresh insights intothe phenomenon and practice of advertising.”
Gerard J Tellis, author of 
Effective Advertising
and Professor of Marketing,USC, Los Angeles, CA
“Dan Hill expertly weaves together the latest advances in brain sciences and advertising analysis to produce a powerful book that should be required reading for anyone making advertisements.”
Rex Briggs, co-author of 
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
and CEO of Marketing Evolution
“Dan Hill has crafted a significant addition to your marketing and advertisingbookshelf. He refuses to accept the vague uncertainties of advertising ‘experts’and has built a persuasive case for the use and role of the emotional sell.Like Maslow’s ‘hierarchy of needs,’ Hill has analyzed a hierarchy of emotional needs that can make your marketing and advertising more effectiveand meaningful. Remind me never to play poker with his man.”
Steve Lance, co-author of 
The Little Blue Book of Advertising
and Partner,PS Insights
i
 
“In a world where most of our marketing communication efforts are directed towards ‘doing the wrong thing right’, Dan Hill enlightens the way.We are now a giant step closer to the ‘Holy Grail’.”
Atilla Aksoy, Chairman, Works İstanbul
“A delightful review of current research that illustrates the secret connectionsbetween physiology and effective emotional advertising.(Effective until people are able to control their emotions.Hint: That won’t come any time soon.)”
Joseph P Helgert, PhD, Associate Professor of CommunicationsGrand Valley State University, Allendale, MI
“Today we are inundated with messages and as a result our advertising needsto be more relevant, targeted and creative. It is more important than ever toimprove our ability to influence others. Dan Hill’s
About Face
offers us asolid framework of advice, culled from his years of experience, to help uscreate messaging that will touch the hearts of consumers and move them totake action.”
Kim Vasey, Senior Partner/Director of Radio, Group M
“The research and writing of 
What Sticks
proved to me that advertisers, and their agencies, know precious little about how advertising really works.Dan Hill is a leader in creating the change the industry needs and 
About Face
 is another excellent handbook.”
Greg Stuart, co-author of 
What Sticks: Why Most Advertising Fails and How toGuarantee Yours Succeeds
“Dan Hill has really nailed it. His cutting edge new book turns conventional marketing theory and advertising back on its ear. He’s zeroed in on how tomake your message move people to action, now. To use his language, he provides you with emotional voltage. I liked his earlier book. I love this newone. When you learn to leverage the Sensory Bandwidth, your marketing will score monster size results.”
Jay Abraham, Marketing Expert
ii

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